Insights: emotional measurement

Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior

Sentient Decision Science takes studying the unconscious to new levels with Man Made Music to build brand equity, and creating demand for SonicPulse® Research.

When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions

[Insights That Work - Case Study] Sentient utilized advanced implicit methods to develop successful product launches for Frito-Lay.

AYTM Automation Makes Research 3x Cheaper & 12x Faster

[Insights That Work - Case Study] Origin CBI utilized AYTM's automated surveys to streamline their consumer motivation profiling tool.

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Facial coding is a wildly used tool to measure emotions. This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.

What’s Going To Happen To Your Brand?

Questions to ask include: “Is it something more than a qualitative opinion?” “Does it go beyond imagery and does it really measure consumer emotions? And, perhaps most importantly, “Is it predictive of what will happen in the marketplace?”

GRIT Sneak Peek: How the Industry Really Feels About Change

Despite the frequency of talk about “evolve or perish”, and near universal sentiment that the market research is undergoing significant transformation, it seems that the great majority of us are optimistic about the direction the industry is headed.

All Emotions Are Not Created Equal

The study of emotions as they drive consumer behavior is still a relatively new focus for market researchers. It seems important at this early point to begin clarifying the various options for this type of research, the various types of phenomena that can be called emotions.

Facial Imaging: The “Big-Data” Solution for Emotion Research?

We are entering an era where, thanks to technology like facial imaging, "soft-data" on emotions - traditionally the province of qualitative studies or smaller scale specialized surveys - will become "big-data" that provides very hard results.

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing