Archive: emerging technologies

A Dive into Tech, Robotics, and AI in the Research Industry

The Prompt

A Dive into Tech, Robotics, and AI in the Research Industry

Stay informed on tech trends and research industry insights. Explore the impact of AI, while considering the importance of responsible adoption practi...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Embracing the Unknown: AI and Market Research

Artificial Intelligence and Machine Learning

Partner Content

Embracing the Unknown: AI and Market Research

Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.

RS

Roy Sadaka

Director of Machine Learning at Toluna

Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Unlocking Consumer Desires: Cutting-Edge Subconscious Research

Executive Insights

Unlocking Consumer Desires: Cutting-Edge Subconscious Research

Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Artificial Intelligence and Machine Learning

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Capitalize on Market Research's Tech-Forward Future

Research Technology (ResTech)

Capitalize on Market Research's Tech-Forward Future

Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.

John Bird

John Bird

Executive Vice President at Infotools

The Changing Landscape of Digital Payments in LATAM

Focus on LATAM

The Changing Landscape of Digital Payments in LATAM

As e-payments continue to reshape LATAM’s financial landscape, companies need to stay familiar with the most relevant platforms and tools that emerge....

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Research Technology (ResTech)

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...

Michael Howard

Michael Howard

Head of Marketing at Infotools

Focus On LATAM: A Sneak Peek of What’s to Come

LATAM

Focus On LATAM: A Sneak Peek of What’s to Come

Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...

EH

Ellie Hecht

Head of Impact & Academic Research at Echo Market Research

The Future Internet Is Now: Web3

Executive Insights

The Future Internet Is Now: Web3

When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume info...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

The Prompt

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...

OL

Olaf Lenzmann

Chief Innovation and Product Officer at Market Logic Software

Driving Engagement: A Dance of Innovation and Collaboration

Focus on APAC

Driving Engagement: A Dance of Innovation and Collaboration

2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Gen AI: New Kid on the Block!

Focus on APAC

Gen AI: New Kid on the Block!

In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JAR...

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The Prompt

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...

SW

Simon Wyld

Senior Vice President at Behaviorally

Trust: Living in a Digital World with a Stone Age Brain

Research Technology (ResTech)

Trust: Living in a Digital World with a Stone Age Brain

Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...

Martin Oxley

Martin Oxley

European Director at buzzback

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

The Prompt

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...

Alexandra Kuzmina

Alexandra Kuzmina

Innovation Consultant at Nova @ MMR

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Insights Industry News

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

The Prompt

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...

Kathy Cheng

Kathy Cheng

Co-Founder & CEO at Nexxt Intelligence

Why AI Will Kill the Researcher and How to Ensure Your Survival

Research Technology (ResTech)

Why AI Will Kill the Researcher and How to Ensure Your Survival

Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...

Stephen Phillips

Stephen Phillips

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

The Prompt

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Interview with Michel Feaster of Qualtrics

Insights Industry News

An Interview with Michel Feaster of Qualtrics

Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Generative AI is Here for Good. Are you Ready for it?

The Prompt

Generative AI is Here for Good. Are you Ready for it?

How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to ...

Roddy Knowles

Roddy Knowles

Product Evangelist at DISQO

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Shifting Sands of Demand for Segmentation

Focus on APAC

The Shifting Sands of Demand for Segmentation

Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there a...

Chris Crook

Chris Crook

Managing Partner at Nature

Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Breaking Out of the Box: Leveraging New Technology with Randall Beard
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Era of Multi-Dimensional Shopper Marketing

The Era of Multi-Dimensional Shopper Marketing

Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...

Nisha Yadav

Nisha Yadav

Senior Vice President, Omni Shopper Lead at Behaviorally

How to Maximize Insight Value

Research Methodologies

How to Maximize Insight Value

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Nina Glynn

Nina Glynn

Senior Content Manager at Bulbshare

Painting a Picture of Identity with Narrative Psychology
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Upcoming Travel Trends Pushed by UX Innovation

Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

The Important Role of UX in EdTech

The Important Role of UX in EdTech

How can we truly capture the excitement of the modern-day student?

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

Carol Fitzgerald Tells Us What’s Next

CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Tech Companies Are Redefining Mixed Methods Research

Tech Companies Are Redefining Mixed Methods Research

As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...

Daniel Kyne

Daniel Kyne

Co-Founder & CEO at OpinionX

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

A look into the changing atmosphere of the insights industry.

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

The State of Marketing Research Innovation

CEO Series

The State of Marketing Research Innovation

Commending the transformation of insights technologies and methods

Tom H.C.

Tom H.C.

Transhumanism and MR

Technical innovation has been transforming MR. But what if, one day, it also transforms the human race?

Kevin Gray

Kevin Gray

President at Cannon Gray

CEO Series

MR Realities: New MR Tech We Can’t Ignore

Marketing Research is being flooded with new technology. Which new developments should we pay most attention to?

Kevin Gray

Kevin Gray

President at Cannon Gray

Market Research & Technological Innovation: Reflecting on the Journey

With all the existing complexities and tensions, which will be closely followed by new ones, our never-ending journey continues.

Zoë Dowling

Zoë Dowling

Research Technology (ResTech)

Google Surveys 360: The Digital Marketer’s New Best Friend

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Researchers Should Be More Commitment Phobic

Market researchers need to be more commitment phobic. Yeah, I said it!

Heather Williams

Heather Williams

Director of Digital at Firefish Ltd

Research Methodologies

While Some Things Change, Others Will Stay The Same

Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?

Zontziry Johnson

Zontziry Johnson

Research Technology (ResTech)

The Newest Research Technologies Need Solid, Traditional Thinking Toward Their Use

New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.

Paul Conner

Paul Conner

“Shaken, Not Stirred”: The Current State of the MR Community

I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Single Direction Technology is Moving: Why It’s Vital to Consumer Behavior Research

Our techniques must be fused with those that intimately attach themselves to all the depth and breadth of observable human behavior.

Clint Taylor

Clint Taylor

Vice President & Strategic Technologist at Sentient Decision Science Inc

The Opportunity For Insights in 2014

The Opportunity For Insights in 2014

Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change.

Ellen Woods

Ellen Woods

Research Technology (ResTech)

Research & Technology: A Marriage Made in Hell?

Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it?

Tom Ewing

Tom Ewing

Insights Industry News

#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?

Jason Anderson employs fables to give his thoughts on the major themes that emerged from ARF re:Think Day 1.

Jason Anderson

Jason Anderson

Owner at Datagame

The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Here!

Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Insights Industry News

The Dangers Of Assuming The Status Quo Is Right

Research needs to consider what new technologies add to the mix, rather than try to fit them to some outdated model of what research is.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees. For those unable to attend, MRIA is offering a live simulcast.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

DIY Tools and the Changing World of Marketing Research

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

TMRTE: Showcasing The New PGA of Market Research

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…

Tony Cosentino

Tony Cosentino

Digital Publishing in an Age of Convergence Series: Innovation in Context

In spite of technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

The Nitty GRITty of the Research Industry Infographic

In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report for Spring 2012 is Now Available!

This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

From Collectors to Curators: How Market Research Can Maintain Relevance

Enjoy this new contribution to the debate from Nick Palmer of Hall & Partners | Open Mind; I know it will make you think.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available!

I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook