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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: elections
Brand Strategy
The Troubling Legacy of the 2020 Election Polls
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Can Political Polls Really Be Trusted?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Ron Sellers
Insights Industry News
Bias and the Election: What No One is Talking About
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
Katja Cahoon
Managing Founder at Beacon Insight Group
Brand Strategy
A Debrief on “Predicting Election 2016”: What Worked and What Didn’t
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Tony Jarvis
Insights Industry News
Technology Is Not The Answer To Better Insights!
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Predicting Election 2016: What Worked, What Didn’t and the Implications for MR
GreenBook and the ARF discuss the ramifications of this election.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A 2016 Election Prediction: The Rise and Fall of Donald Trump
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
Tom Ewing
System 1 Politics: Spotlight on Hillary
With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.
Tom Ewing
Research Methodologies
Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Tom Ewing
Brand Strategy
Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016
Analyzing the tweets of the main political players in the run up to 3 significant primaries.
Andrew Jeavons
Director Analytics at Signoi
Research Methodologies
Bias in Primary Elections and its Applicability in New Product Research
Could there be situations in which some purposely predisposed informational bias is beneficial?
Westley Ritz
Pew Research Gets On The Right Side Of History
Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.
Dana Stanley
Chief Revenue Officer at Greenbook
Insights Industry News
Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight
Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series
Why ESOMAR Council Elections Matter To Everyone Involved In Market Research
Elections for the ESOMAR Council are being held now. Here is a rundown of everybody that is running for positions on the Council.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Data Quality, Privacy, and Ethics
The Quantity of Presidential Polls and the Quality of Marketing Research
This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?”
Dr. Bruce
Leading Expert On Marketing / Research & Strategy at MMR Strategy Group