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david brudenell
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
David Brudenell
ruth krichelo
cross platform measurement
arf audience measurement
arfam8
multi screen
single source measurement
pc
gian fulgoni
am8
self directed media behaviors
multiplatform measurement
tv
social advertising
offline sales
attribution
privacy safe data collection
propensity score matching
mobile ownership
location data
device data
campaign lift
business leadership 2
change
emerging
marketing
market research respondent engagement
market research social media
market research innovation
voice of customer voc
facebook
marketing mix modeling
smartphone
radio
big data
sean bruich
david brudenell
mobile ads
tablet
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
David Brudenell
radio
avon
mindsight
forbes consulting group
measurement models
pc
single source measurement
multi screen
arfam8
arf audience measurement
cross platform measurement
tv
tablet
david brudenell
smartphone
emotional measurement
marketing roi
business leadership 2
market research innovation
market research social media
market research respondent engagement
marketing
emerging
change
#ARFAM8 : Marketing ROI – The $200bn Opportunity
David Brudenell
radio
mckinsey company
jonathan gordon
measurement models
starcom
pc
single source measurement
multi screen
arfam8
arf audience measurement
cross platform measurement
tv
tablet
david brudenell
smartphone
marketing roi
business leadership 2
voice of customer voc
market research social media
market research respondent engagement
marketing
emerging
change
#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel
David Brudenell
market research innovation
multi screen
toyota
dave kaplan
eric cavanaugh
arfam8
arf audience measurement
nbc universal
david brudenell
business leadership 2
market research social media
market research respondent engagement
marketing
emerging
change
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