data visualization

Do Market Research Agencies Produce Poor Quality Reports?

A quality research project is only as good as the preceding research report. Here are 5 ways that research reports are falling short for clients, and how to bridge the gap in communication.

Mike Sherman & Neil Gains

Monthly Dose of Design: Data Storytelling for Market Researchers

The value of storytelling in presenting data is well-known and accepted, but how do we do so effectively? May's Dose of Design details the four stages of effective data storytelling.

Emma Galvin & Nicholas Lee

Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning

Latest in the Data Visualization series, Tim Bock shares how to best utilize correspondence analysis and how to apply the practice using a case study on carbonated drinks.

Tim Bock

Less Is More

With the sheer volume of large-scale unstructured data, market researchers need to take the time not only to understand the data itself but also to simplify and tell the story.

Tara Beard-Knowland