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Insights That Work

Insights: data visualization

Do Market Research Agencies Produce Poor Quality Reports?

A quality research project is only as good as the preceding research report. Here are 5 ways that research reports are falling short for clients, and how to bridge the gap in communication.

Mike Sherman & Neil Gains

Monthly Dose of Design: Data Storytelling for Market Researchers

The value of storytelling in presenting data is well-known and accepted, but how do we do so effectively? May's Dose of Design details the four stages of effective data storytelling.

Emma Galvin & Nicholas Lee

Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning

Latest in the Data Visualization series, Tim Bock shares how to best utilize correspondence analysis and how to apply the practice using a case study on carbonated drinks.

Tim Bock

Less Is More

With the sheer volume of large-scale unstructured data, market researchers need to take the time not only to understand the data itself but also to simplify and tell the story.

Tara Beard-Knowland

Data Visualization for Conjoint Analysis

Visualizations can summarize patterns that are commonly hidden in a simulator, allowing users of conjoint analysis to gain insight into the key ways that preferences in a market vary.

Tim Bock

What’s Better Than Two Pie Charts?

The weak visualization of side-by-side pie charts stresses the need for visuals to be interpretable in seconds.

Tim Bock

Using “Small Multiples” Visualizations for Big Success

Visualizing data can be made easier by utilizing small charts for comparison. This guide includes general guidelines for creating small multiples for big success.

Tim Bock

Visualising Consumer Segmentations

[Monthly Dose of Design] How to use interpretive visualisation to enhance consumer segmentation and audience understanding.

Emma Galvin & Nicholas Lee

Distilling Data Into Infographics

[Monthly Dose of Design] Tips on designing infographics to communicate complex data in a simple, effective and visually-appealing way.

Emma Galvin & Nicholas Lee

When Data About People Becomes Human

Visual data allows for research methods that better fit people’s lifestyles, making data more accessible and authentic.

Michelle Smyth