Archive: data mining

Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store

Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store

Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.

Zain Raj

Zain Raj

Chairman & CEO at Shapiro+Raj

(Video) Data Mining in Market Research

(Video) Data Mining in Market Research

The challenges & opportunities in understanding unstructured Big Data from video & images

Stefan Bildea

Stefan Bildea

Research Technology (ResTech)

Tom H. C. Anderson Explains: “What Is Text Analytics?”

Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software

Tom H.C.

Tom H.C.

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

The Conundrum of Changes in Market Research and Predictive Analytics

Insights Industry News

The Conundrum of Changes in Market Research and Predictive Analytics

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

Tony Cosentino

Tony Cosentino

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Brand Strategy

SalesForce Acquisition of Radian6: Is Market Research Paying Attention?

Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook