Archive: data democratization

Insights: Does It Mean What You Think It Means?

Insights: Does It Mean What You Think It Means?

Remembering the purpose of “insights” to guide us forward.

Ant Franklin

Ant Franklin

CEO at Infotools

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

An interview with 2022 Future List honoree Jessica Wong (Paramount).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Gareth Bowden

Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Sumit Aneja

Future List Honorees

GreenBook 2022 Future List Spotlight: Sumit Aneja

An interview with 2022 Future List honoree Sumit Aneja (Voxco).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

Democratizing Research with Dovetail, the Next ResTech Unicorn
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why It’s Time for Insights Professionals to Take Their Research In-House

Research Methodologies

Why It’s Time for Insights Professionals to Take Their Research In-House

The wide-ranging benefits of bringing your market research in-house.

Jeremy King

Jeremy King

CEO at Attest

The Wild, Wild West of ResearchOps
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Predictions for 2022 (Part Two)

Customer Experience (CX)

Market Research Predictions for 2022 (Part Two)

Industry leaders’ MR predictions for the new year.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

The Growing Disconnect Inside Market Research

Insights Industry News

The Growing Disconnect Inside Market Research

Clients need dynamic, direct access to their own data.

John Bird

John Bird

Executive Vice President at Infotools