In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.
Yahoo's continued existence probably depends on the success of Marissa Mayer to make the internet giant relevant and engaging to consumers. I think it's no exaggeration to suggest that ours may very well depend on these same factors.
The principles that drive traditional ethnography are alive and well in the connected world.
We are in the beginning of the Golden Age of Market Research Technologies. Let's look into five recent effects of technology on the relationship of consumers and brands and their impact on Market Research.
What can Market Research do to attract top talent coming out of top universities - that to me is one cogent question that we need to discuss more. Part of that is providing attractive career paths.
The latest mis-selling scandal in UK banking reminded me of the value of having accurate and credible monitoring of customer interactions where advice is being given.
I am pleased to be at the PMRG 2012 Annual National Conference in Orlando, listening to invigorating speakers and making important connections. Here are some of my thoughts as I listen to speakers and attendees.
I heard through a mutual friend that Romi Mahajan was doing something I'd find interesting, and sure enough he is. I reached out to him and asked if he'd consider an interview about his new adventure and he graciously agreed.
Here's What We Saw At That Time: 11 Brands Expected To Disappear in 2011, The State Of Customer Experience, 2010, Nielsen Unveils Retail 2015 Forecast.