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Insights: customer centricity

CEO Series: Interview with David Roberts, CEO of SurveyGizmo

An interview with David Roberts, the CEO of SurveyGizmo on the challenges of scaling a SaaS platform, the evolving role of CX in organizational strategy and success, and the future of data privacy.

Leonard Murphy

The Dangers of Turning Customer Centricity into Obsession

Everyone is talking about becoming customer-centric and the benefits of the practice, but is it possible to overdo it? Here are the 3 risks of going from customer-centric, to customer-obsessed.

Maisie Furneaux

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology, as well as themes like people-centricity, the shopper experience, and gaining deeper understanding of consumers.

Dave McCaughan

Brush Your Teeth, Make Your Bed, Talk to Consumers

[Big Ideas Series] Creating a new habit of customer-centricity by connecting with consumers on a regular basis throughout the insights process for deeper understanding.

Jim Longo