Archive: COVID

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Insights Industry News

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Consumers and the Future of the Film Industry

Executive Insights

Consumers and the Future of the Film Industry

Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Healthcare Insights in 2023: The Year of Innovative Transformers

Healthcare Insights in 2023: The Year of Innovative Transformers

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

Daniel S.

Daniel S.

CEO and President at Apollo Intelligence, LLC

B2B Research And Development During The Covid Era

B2B Research And Development During The Covid Era

One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...

Claudia Jeffrey

Claudia Jeffrey

Content Strategist at Crowd Writer

Turn Disruption into Dynamism with Kantar’s Walker Smith
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Embracing Aggregation: What Buyers Need from Suppliers Today
Patrick Stokes
Embracing Aggregation: What Buyers Need from Suppliers Today

Rep Data

Embracing Aggregation: What Buyers Need from Suppliers Today

Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for good.…

By Patrick Stokes

CEO & Founder at Rep Data

Doing More with Less
Peter Aschomeit
Doing More with Less

quantilope

Doing More with Less

Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching for cheaper alternatives, while brands themselves struggle…

By Peter Aschomeit

Co-Founder & CEO at quantilope

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Getting Your Hustle On: The Rise of the Gig Economy

Executive Insights

Getting Your Hustle On: The Rise of the Gig Economy

The rise of the “gig economy” and how it relates to market research.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

7 Tips for Adopting Emerging Research Technology

7 Tips for Adopting Emerging Research Technology

How to integrate ResTech into your org.

Bala Rajan

Bala Rajan

Senior Vice President at Reach3 Insights

The New Experience Economy

Focus on APAC

The New Experience Economy

An interview with Dynata’s APAC regional team.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

GreenBook 2022 Future List Spotlight: Sumit Aneja

Future List Honorees

GreenBook 2022 Future List Spotlight: Sumit Aneja

An interview with 2022 Future List honoree Sumit Aneja (Voxco).

Greenbook Content

Greenbook Content

3 Ways Market Researchers Can Be More Agile Right Now

3 Ways Market Researchers Can Be More Agile Right Now

Tune into MR trends and leverage new tools to enhance your insights.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The Reactive Marketing Reset

Focus on APAC

The Reactive Marketing Reset

The current and future needs of Asia-Pacific Marketers.

Becki Gonsalves

Becki Gonsalves

Marketing & Communications Consultant

Post COVID, We Are Finding Connection At Our Local Grocery Store

Consumer Behavior

Post COVID, We Are Finding Connection At Our Local Grocery Store

Generational POV’s on grocery store preference and frequency.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

CEO Series

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How COVID Has Molded Consumers’ Memories

How COVID Has Molded Consumers’ Memories

Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.

James Forr

James Forr

Head of Insights at Olson Zaltman

Coke vs Pepsi: Modern Day Cola Wars

Coke vs Pepsi: Modern Day Cola Wars

It’s 2021 and the Cola Wars are back!

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Qualtrics on Market Research in 2021: A Global Snapshot

Qualtrics on Market Research in 2021: A Global Snapshot

Discover the actions researchers from all over the world are prioritizing in 2021.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Here’s Why 49% Buy Luxury Products in a Pandemic

Here’s Why 49% Buy Luxury Products in a Pandemic

Learn how the finance industry can fight back with better insights.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Communities: The Key to Strategic Research in the COVID-Era?

Research Methodologies

Communities: The Key to Strategic Research in the COVID-Era?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

MRX Predictions for 2021 From Insights Industry Leaders

MRX Predictions for 2021 From Insights Industry Leaders

Insights and market research leaders share their predictions for what to expect in 2021.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Emerging COVID-19 Consumer Tribes

The Emerging COVID-19 Consumer Tribes

Since the pandemic began, four consumer tribes have emerged, showing the varying emotional states of consumers around the world.

Komal Sahni

Komal Sahni

Global Strategy Director at Streetbees

Qualtrics on Market Research in 2020: The Year That Changed Everything

Qualtrics on Market Research in 2020: The Year That Changed Everything

How the lessons learned in 2020 can help you redefine the role of market research in your organization.

Qualtrics CoreXM

Qualtrics CoreXM

How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers

How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers

Why consumer insight will be so valuable during this year’s holiday season in particular.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

2020 Has been Difficult but 2021 is Full of Possibilities

Insights Industry News

2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs

Eliza Jacobs

Director, Consumer Insights & Analysis at PBS

Move to More DIY Research

Move to More DIY Research

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Ludo Milet

Ludo Milet

Managing Director, Asia Pacific at Toluna

Why B2B Branding Research Is Essential

Business-to-Business (B2B) Market Research

Why B2B Branding Research Is Essential

Why firms need to monitor and evaluate the roles of sales and advertising on retention.

Carly Fink

Carly Fink

Principal, Head of Strategy & Research at Provoke Insights

The Laws of Supply and Demand: The Only Constant in 2020

The Laws of Supply and Demand: The Only Constant in 2020

In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand.

Michael McCrary

Michael McCrary

Practice Better Self Care With a Better Research Workflow

Practice Better Self Care With a Better Research Workflow

Optimize your workflow for better focus, faster analysis, and more successful insights.

Guv Callahan

Guv Callahan

Content Marketing Manager at Rev

The Five Clear Steps to Successful Product Testing Right Now

The Five Clear Steps to Successful Product Testing Right Now

Product testing during COVID is possible with these must-know steps.

Rebecca West

Rebecca West

Ethnography: Does Remote Research Really Count?

Ethnography: Does Remote Research Really Count?

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

Ben Jacobson

Ben Jacobson

Partner and Director at Conifer Research

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The playbook for helping clients make informed data decisions.

Caroline Frankum

Caroline Frankum

Global CEO, Kantar, Profiles Division

Making the Most Out of Your Marketing in a Recession

Research Methodologies

Making the Most Out of Your Marketing in a Recession

“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”

Adam Warner

Adam Warner

Marketing and Communications Consultant

COVID-19: Making Esports Mainstream

COVID-19: Making Esports Mainstream

COVID-19 and the rise of mobile esports.

James Redden

James Redden

Managing Director, Asia Pacific and Research Manager at 2CV

Asian Agencies Are More Flexible in Crisis Response

Asian Agencies Are More Flexible in Crisis Response

COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?

Piers Lee

Piers Lee

Director at BVA BDRC Asia

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Research Methodologies

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Steve Henke

Steve Henke

The Five Research Habits of Highly Successful Businesses

The Five Research Habits of Highly Successful Businesses

Five common research habits to set you up for MRX success.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

Impact of COVID-19 On Remote Working – The Asian View

Impact of COVID-19 On Remote Working – The Asian View

How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

Forces of Change: How Technology and Apps are Supporting Consumers in a Post-COVID World

Forces of Change: How Technology and Apps are Supporting Consumers in a Post-COVID World

Are people using the same apps they turned to during lockdown?

Kos Vankov

Kos Vankov

SVP Business Development at Embee Mobile

COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour

COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour

Is your global brand ready for major changes in consumer behavior?

Nicole Huyghe

Nicole Huyghe

Forces of Change: Navigating Seismic Shifts in Shopping

Forces of Change: Navigating Seismic Shifts in Shopping

Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors.

Glen Kushner

Glen Kushner

Chief Innovation Officer at Converseon.AI

Forces of Change: Surviving the COVID Recession

Forces of Change: Surviving the COVID Recession

The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations?

Brad Marsh

Brad Marsh

Chief Executive Officer at Consensus Point

3 Tips for Young Professionals in a Global Crisis

3 Tips for Young Professionals in a Global Crisis

What MRX professionals need to know to stand out from the crowd.

Danika Smit

Danika Smit

Young ESOMAR Society Community Manager at ESOMAR

Forces of Change: Exploring Our New Culture of Anticipation

Forces of Change: Exploring Our New Culture of Anticipation

How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.

Mary Meehan

Mary Meehan

at Panoramix Global and Gen2 Advisors

Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past

Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past

How you can operationalize antecedents into your strategic planning to reinvent and remarket your organization.

Susan Casserly

Susan Casserly

Principal at Griffin + Skeggs Collaborative

What If We Gave a Pandemic and Nobody Came?

What If We Gave a Pandemic and Nobody Came?

Since the start of COVID, marketing research blogs have been forecasting dire consequences for the industry. Enough already.

Steve Needel,

Steve Needel,

Recovery Through Optimism

Recovery Through Optimism

How consumer and business morale can help build economic recovery in Asia.

Piers Lee

Piers Lee

Director at BVA BDRC Asia

COVID-19 Insights Leaders Roundtable: Edition 18

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 18

What the insights industry might look like in the months ahead.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leadership Shifts During the Pandemic

Leadership Shifts During the Pandemic

Has the pandemic brought teams closer together? Takeaways that will make you a better, more fulfilled leader.

Rachel Dreyfus

Rachel Dreyfus

Five Ways Your CX Team Can Build Customer Trust

Five Ways Your CX Team Can Build Customer Trust

5 ways to build Customer Trust during the current crisis.

Tom H.C.

Tom H.C.

COVID-19 Insights Leaders Roundtable: Edition 17

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 17

Where the future whitespace may be for insights buyers and suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Case for Optimism, According to Behavioral Science

Insights Industry News

The Case for Optimism, According to Behavioral Science

The fiscal benefits of optimism from a behavioral science standpoint.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

4 reasons COVID-19 has halted research, and how to navigate them.

Karen Goldstein

Karen Goldstein

Principal XM Scientist at Qualtrics

COVID-19 Insights Leaders Roundtable: Edition 4

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 4

Unraveling how COVID-19 will create a new normal moving forward.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19: How Life Has Changed in 75 Days

COVID-19: How Life Has Changed in 75 Days

A visualization of how COVID-19 has impacted life in the US.

Mark Garratt

Mark Garratt

Looking at Market Researchers and Insight Professionals Through a Human Lens

Looking at Market Researchers and Insight Professionals Through a Human Lens

A look into the MRX industry and the effect of COVID-19.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Mental Health and Market Research: Creating More Empathetic Brand Experiences

Mental Health and Market Research: Creating More Empathetic Brand Experiences

The need for empathy and understanding in brand experiences.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

COVID-19 Insights Leaders Roundtable: Edition 3

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 3

The importance of humanity during the COVID-19 pandemic.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Transitioning to a Machine-Driven Future in Market Research

Artificial Intelligence and Machine Learning

Transitioning to a Machine-Driven Future in Market Research

The future of humanity and AI in insights.

Geoff Lowe

Geoff Lowe

Executive Director at Infotools

Remembering Research Fundamentals in the Age of COVID-19

Research Methodologies

Remembering Research Fundamentals in the Age of COVID-19

The 7 keys for helping clients navigate COVID-19.

Annie Pecoraro

Annie Pecoraro

Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

The importance of incorporating pandemic forecasting into strategy.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

COVID-19 Insights Leaders Roundtable: Edition 2

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 2

Insights on the impact of COVID-19, from industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

16 Insights from the GRIT Future List Honorees

16 Insights from the GRIT Future List Honorees

An in-depth look into the minds of the 2020 GRIT Future List.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Conducting Research in Times of Crisis

Conducting Research in Times of Crisis

Conducting research amidst the COVID-19 pandemic.

Olivier Tilleuil

Olivier Tilleuil

CEO and Founder at EyeSee

COVID-19 Insights Leaders Roundtable: Edition 1

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 1

Your guide to navigating COVID-19 from MRX pros.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CARES and FFCRA Acts: What US Businesses Should Know

Insights Industry News

CARES and FFCRA Acts: What US Businesses Should Know

Resources for your business to navigate COVID-19.

Lukas Pospichal

Lukas Pospichal

COVID-19 Response with Shane Skillen of Hotspex

CEO Series

COVID-19 Response with Shane Skillen of Hotspex

An in-depth interview on leadership in times of crisis.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Don’t Grieve for Your Brand Ads, Use your Brand Purpose

Don’t Grieve for Your Brand Ads, Use your Brand Purpose

Reframing marketing to adapt to times of crisis.

Fiona Blades

Fiona Blades

President and Chief Experience Officer at MESH Experience

The Near and Long Term Implications of COVID-19 for the MR Industry

The Near and Long Term Implications of COVID-19 for the MR Industry

A guide to navigating business changes in the wake of COVID-19.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

How to Work from Home: Tips and Tricks from a Flexible Workplace

Insights Industry News

How to Work from Home: Tips and Tricks from a Flexible Workplace

7 helpful tricks to master working from home.

Mike Dickerson

Mike Dickerson

Merrill Dubrow of M/A/R/C Research On Leadership Challenges During COVID-19

CEO Series

Merrill Dubrow of M/A/R/C Research On Leadership Challenges During COVID-19

A word on the changing Insights landscape in the wake of COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19: Where and What Customers are Buying

COVID-19: Where and What Customers are Buying

The impact of COVID-19 on consumer spending.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Implications of COVID-19 For The Insights & Analytics Industry
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How COVID-19 is Impacting Consumer Spending

Insights Industry News

How COVID-19 is Impacting Consumer Spending

The economic impact of COVID-19.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour