Archive: consumer trends

Executive Insights

Stay informed on the lucrative business of alcohol consumption. From beer to spirits, learn about the significant growth in volume across global marke...

Brand Strategy

Stay ahead of the evolving landscape with our brand trackers. Gain valuable insights into consumer behavior and market trends by using the right techn...

Consumer Behavior

Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...

Focus on LATAM

Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...

Greenbook Company News

Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...

LATAM

Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...

Insights Industry News

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Executive Insights

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...

Executive Insights

Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...

Discover strategies to maximize the value of your research and stay ahead in challenging economic times.

Executive Insights

Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...

It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...

Research Methodologies

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Why gender-based marketing is fast becoming obsolete.

Why brands should avoid ‘shrinkflation’ in the face of rising costs.

Executive Insights

Consumer and smartphone operating system trends.

Generational Insights

The evolution of marketing and the metaverse.

Executive Insights

The rise of the “gig economy” and how it relates to market research.

Focus on APAC

An interview with Dynata’s APAC regional team.

The phenomenon of ’90s nostalgia viewed through neuroscience.

Executive Insights

Popularizing the Consumer to Consumer (C2C) model in e-commerce.

Generational Insights

Introducing the “5-Whys” method and how it can be applied to MR.

Executive Insights

What is brand loyalty? What tactics do brands employ to solicit it?

Adapting to inflation while keeping consumers happy.

Brand Strategy

How can market research & businesses adapt to inflation?

Executive Insights

The way we workout, both at the gym and at home, is transforming.

Focus Groups

Millennials: their drivers of happiness and their biggest challenges.

International Market Research

A look at the Hispanic/Latino demographic in the U.S. and its future.

Executive Insights

Despite its volatility, cryptocurrency is here to stay.

Artificial Intelligence and Machine Learning

New UX innovations are driving changes in the travel industry.

Executive Insights

The implications of the budding cannabis industry.

Insights Industry News

Exploring how personality may influence vaccination rates.

Executive Insights

Looking at the history and future of electric vehicles.

Consumer Behavior

Are consumers “revenge spending” since Covid vaccines?

Esports have continued to thrive in Asia during the COVID-19 pandemic.

Three different generations’ shopping habits look very different.

Focus on APAC

The change in snack shopping habits and trends.

Consumer Behavior

When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.

Consumer Behavior

The 4 trends driving happiness in Gen Z and Millennial consumers.

Continuing research during times of crisis.

The growing popularity of health and wellness in consumers.

How to identify trends and utilize the power of social data.

Understanding the millennial market and the shift towards a market focused on instant gratification.

Key consumer trends in Asia are discussed, along with how they affect consumer buying decisions.

Create an edge in MR by Envisioning, Digesting, Gluing and Earning

Research Technology (ResTech)

MRIA discusses the state of Canadian public opinion and legislation on self-driving vehicles.

Research Now and Carat’s real-time, on brand ad tracking.

Insights Industry News

Learn how to distinguish your company’s brand assets to stand out to customers.

Brand Strategy

Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?

CEO Series

Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.

CEO Series

Fetch has built a model to empower consumers in the store to make the experience easier.

New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.

Brand Strategy

Historically, marketing researchers run projects. We must go beyond the project to the Business Question.

Insights Industry News

Jason Anderson employs fables to give his thoughts on the major themes that emerged from ARF re:Think Day 1.

How MR can more seamlessly become a natural part of consumers’ lives—and how we as researchers can truly “be in the moment” with them.

The Chinese, in particular, are not slow to make their feelings known – displaying a willingness to write negative reviews.

CEO Series

Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inhe...