Health and wellness are growing in popularity with consumers, and businesses are keen to keep up. How to do so genuinely is the challenge facing direct to consumer brands.
Learn how to identify trends, through social data and determine what signals a trend. Take real-world examples from Unilever to see how brands are applying this same methodology.
As Asia grows rapidly, it’s consumer markets change rapidly too. Key consumer trends in Asia are discussed, along with how they affect consumer buying decisions.