Not only is emoji analysis helpful in gaining insights for a brand, it is vital for a comprehensive look at consumer sentiment.
The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the imagination.
Video feedback can quickly and easily engage with customers through their preferred media platform, leading to stronger consumer opinion research.
Theoretical case study using statistical analysis that can be used to determine insights and actionable recommendations for clients.
[Insights That Work - Case Study] Sentient utilized advanced implicit methods to develop successful product launches for Frito-Lay.
[Insights That Work - Case Study] Burke developed an in-depth segmentation initiative, leveraging proven research tools and cutting-edge strategic innovation.
[Insights That Work - Case Study] Client's perspective on how the NPD Group has partnered with Confirmit to give customers what they need to make the best business decisions possible.
Companies are delivering business value by moving from data-driven to insight-driven by taking an relationship-based approach to customer intelligence and uncovering the “why” behind the data.
[Insights That Work - Case Study] GutCheck utilized early-stage consumer insights to help Nestlé make flexible decision and quickly pivot during product development.
What emotions used in advertising resonated with consumers during the Super Bowl? Find out in these eye tracking surveys.