Archive: consumer insights

 The 5 Behavioral Forces Used to Build Consumer Empathy

Behavioral Insights Academy

The 5 Behavioral Forces Used to Build Consumer Empathy

Explore the five pivotal behavioral forces for building psychological empathy in your insights agenda and future ethnographic studies.

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Focus on APAC

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

3 Ways To Implement AI Into Your Market Research Today

Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

Stories of Tomorrow: Insights, Innovation, and Impact

Consumer Behavior

Partner Content

Stories of Tomorrow: Insights, Innovation, and Impact

The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...

Sheryl Brie

Sheryl Brie

Senior Vice President at Behaviorally

Leading with Curiosity: Rick Kendall's Blueprint for Modern Management
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Becoming TRUSTed Business Partners: Practical Tips to Research Leadership

Focus on APAC

Becoming TRUSTed Business Partners: Practical Tips to Research Leadership

According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...

Percival (Val) Pastrana

Percival (Val) Pastrana

Senior Director, R&D Consumer Science Innovation Hub at Mondelez International

The Evolution of B2C Consumer Segmentation in the Digital Age

Research Technology (ResTech)

The Evolution of B2C Consumer Segmentation in the Digital Age

Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...

EL

Ed Lorenzini

CEO at Analyze Corporation

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Research Methodologies

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

AB

Anne Beall

CEO at Beall Research

Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería

Focus on LATAM

Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería

Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...

EH

Ellie Hecht

Head of Impact & Academic Research at Echo Market Research

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Research Methodologies

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

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Nihal Advani

Founder & CEO at QualSights

Embracing the Dichotomy of Logic and Emotion in Market Research

Research Methodologies

Embracing the Dichotomy of Logic and Emotion in Market Research

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Emily James

Emily James

Insights Marketer at FlexMR

Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight

Future List Honorees

Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

AI Takes Center Stage at IIEX North America

The Prompt

AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Chris Young

Chris Young

AVP, Business Development at InnovateMR

Trust: Living in a Digital World with a Stone Age Brain

Research Technology (ResTech)

Trust: Living in a Digital World with a Stone Age Brain

Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...

Martin Oxley

Martin Oxley

European Director at buzzback

Consumer Listening: The Next Digital Insights Frontier

Consumer Listening: The Next Digital Insights Frontier

What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned, most people immediately think of soc...

Florence Broder

Florence Broder

Content Marketing Manager at Revuze

MX is the New X: Managing the Multi-Experience

Focus on APAC

MX is the New X: Managing the Multi-Experience

With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, i...

Bharati Dixit

Bharati Dixit

UX Research Lead at HP

When Likes Lead to Purchases: The Emergence of Social Commerce

Executive Insights

When Likes Lead to Purchases: The Emergence of Social Commerce

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

How to Select a Consumer Insights Agency?

Research Methodologies

How to Select a Consumer Insights Agency?

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Sivakumar Somanathan

Sivakumar Somanathan

Consumer Behaviour Consultant at Curious Cat

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Focus on APAC

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

Garth Viegas

Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

It is Time to Quit the Mobile Sampling Skepticism

It is Time to Quit the Mobile Sampling Skepticism

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

Jesper Kvisgaard

Jesper Kvisgaard

CCI Director at CO-RO

The Consumerization of Information

Executive Insights

The Consumerization of Information

The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. ...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

How Mustard Helped Transform Engagement with Insights at Coca-Cola

Mastering Insights Communications

How Mustard Helped Transform Engagement with Insights at Coca-Cola

“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to...

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Why an Insights Engine Is Essential to Business Resilience

Consumer Behavior

Why an Insights Engine Is Essential to Business Resilience

If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

How Video Insights Help Brands Connect with Target Consumers

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev

Marina Ilishaev

Vice President, Product Marketing at Suzy

What are you trying to get out of your segmentation study?

LevelUP Your Research

What are you trying to get out of your segmentation study?

What is Consumer Segmentation? Consumer segmentation is a process of organizing consumers into distinct groups based on needs, personal values, produc...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Intergenerational Views on the Job Market (Part Two)

Consumer Behavior

Intergenerational Views on the Job Market (Part Two)

How generations view the job market and their advice for you.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Our Future With Automation and Robotics

Executive Insights

Our Future With Automation and Robotics

The automation wave and how it benefits consumers.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Why Market Research Firms Should Prioritize Sustainability

Why Market Research Firms Should Prioritize Sustainability

How market research and sustainability are connected.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Designing a Research Team with Range
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

Research Methodologies

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

MR that taps into a deep pool of populations reveals valuable insight.

Andrew Jones

Andrew Jones

VP, Customer Success at Cint

Post COVID, We Are Finding Connection At Our Local Grocery Store

Consumer Behavior

Post COVID, We Are Finding Connection At Our Local Grocery Store

Generational POV’s on grocery store preference and frequency.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Inflation Reveals the Need for Better Insights

Consumer Behavior

Inflation Reveals the Need for Better Insights

A focus on consumer demand is needed to offset rising inflation.

Anouar El

Anouar El

Founder & Chief Executive Officer at Veylinx

Will Shoppers Make It a Merry Christmas for the US Economy?

Executive Insights

Will Shoppers Make It a Merry Christmas for the US Economy?

A look at Covid’s impact on holiday spending and the US economy.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

How to Effectively Incentivize Gen Z to Participate in Market Research

Consumer Behavior

How to Effectively Incentivize Gen Z to Participate in Market Research

In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Sparking Transformative Outcomes for the Largest Door Manufacturer

Consumer Behavior

Sparking Transformative Outcomes for the Largest Door Manufacturer

Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.

Shapiro+Raj null

Shapiro+Raj

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

Focus on APAC

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...

James Burge

James Burge

Managing Director Asia Pacific at Dynata

Interview with StJohn Deakins, Founder and CEO of CitizenME

CEO Series

Interview with StJohn Deakins, Founder and CEO of CitizenME

The personal data economy shift and what it means for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Marketers – Stop Feeling Dirty About Being Cheap

Gain & Retain®

Marketers – Stop Feeling Dirty About Being Cheap

The importance of your brand being considered good value for money.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

Five Rules of Fame for Insights Teams

Mastering Insights Communications

Five Rules of Fame for Insights Teams

Insights and data that are acted on will benefit your organization.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Research Methodologies

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

COVID-19 Post Pandemic Online Sample

Insights Industry News

COVID-19 Post Pandemic Online Sample

Americans are cautiously optimistic about saying farewell to COVID-19.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Consumer Behavior

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Automating the data collection process can help companies.

Greg Dunbar

Greg Dunbar

EVP, Enterprise Solutions at Clint

The Key to Predicting Growth to Drive Innovation

Focus on APAC

The Key to Predicting Growth to Drive Innovation

Deciphering growth opportunities can be used to drive innovation.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

GreenBook Future List Spotlight: Melissa Ferere

Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

Greenbook

Greenbook

4 Steps to Creating and Executing a Successful Agile Research Strategy

Brand Strategy

4 Steps to Creating and Executing a Successful Agile Research Strategy

Uncover deep consumer insights and move quickly into market research.

William Cimarosa

William Cimarosa

VP of Market Research at Suzy

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

Focus on APAC

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

How Sensemaking helps researchers understand challenges and social and cultural tensions.

Sue Bell

Sue Bell

Research Director at Susan Bell Research

The Future of AI-Enabled Insights – An Interview with John Mutterperl

Consumer Behavior

The Future of AI-Enabled Insights – An Interview with John Mutterperl

Brands’ approach to consumer intelligence has undergone a transformation.

Andrew Swisher

Andrew Swisher

Marketing & Demand Generation Manager at Linkfluence

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Consumer Behavior

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Brands need to regain consumer trust in 2021. What does that mean for businesses?

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

What is a Two-Speed Market Research Strategy?

Research Methodologies

What is a Two-Speed Market Research Strategy?

Is a two-speed market research strategy the key to unleashing our potential?

Emily James

Emily James

Insights Marketer at FlexMR

How to Think About ‘Insight’ for Real Business Impact

Insights Industry News

How to Think About ‘Insight’ for Real Business Impact

Are traditional views of insights outdated in today’s fast-paced business environment?

Tamara Franklin

Tamara Franklin

Content Marketing Manager at AYTM

Insights: Game of Skill or Chance?

Gain & Retain®

Insights: Game of Skill or Chance?

Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Here’s Why 49% Buy Luxury Products in a Pandemic

Here’s Why 49% Buy Luxury Products in a Pandemic

Learn how the finance industry can fight back with better insights.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Research Methodologies

The Evolution of Market Research: Mining Social Consumer Market Insights

Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).

Rebecca Carson

Rebecca Carson

Insights Industry News

One to One Marketing is a Myth

In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

What Do Consumers Think? Don’t Even Bother Asking

If we want to truly understand what motivates consumers, then we need to get into their heads and hearts

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook