Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
Explore the five pivotal behavioral forces for building psychological empathy in your insights agenda and future ethnographic studies.
Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...
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Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
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The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...
According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...
Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...
Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned, most people immediately think of soc...
With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, i...
If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...
Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. ...
“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to...
If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
What is Consumer Segmentation? Consumer segmentation is a process of organizing consumers into distinct groups based on needs, personal values, produc...
How generations view the job market and their advice for you.
The automation wave and how it benefits consumers.
How market research and sustainability are connected.
MR that taps into a deep pool of populations reveals valuable insight.
Generational POV’s on grocery store preference and frequency.
A focus on consumer demand is needed to offset rising inflation.
A look at Covid’s impact on holiday spending and the US economy.
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
The personal data economy shift and what it means for market research.
The importance of your brand being considered good value for money.
Brands are turning to research tech to obtain consumer insights.
Insights and data that are acted on will benefit your organization.
Four tips for uncovering and communicating the story in your data.
Americans are cautiously optimistic about saying farewell to COVID-19.
In advertising, personification can say what words can’t.
Automating the data collection process can help companies.
Deciphering growth opportunities can be used to drive innovation.
GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.
Uncover deep consumer insights and move quickly into market research.
Success in taking a “seat at the table” in marketing insights.
How Sensemaking helps researchers understand challenges and social and cultural tensions.
Brands’ approach to consumer intelligence has undergone a transformation.
Brands need to regain consumer trust in 2021. What does that mean for businesses?
Is a two-speed market research strategy the key to unleashing our potential?
Are traditional views of insights outdated in today’s fast-paced business environment?
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Learn how the finance industry can fight back with better insights.
Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).
In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.
If we want to truly understand what motivates consumers, then we need to get into their heads and hearts