Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.
LivingLens case study on using video to better understand consumers and improve engagement.
Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their 'Real People' advertising campaign.
[Insights that Work - Case Study] Kantar's ability to drive a sales lift for Vistar Media's new product line proved the effectiveness of audience-targeted Digital-Out-of-Home messaging for product adoption.
[Insights That Work - Case Study] Discuss.io used live video technology to help global clients increase consumer engagement and make better business decisions.
Respondents are the lifeblood of market research. Previously, very little data has existed to help researchers understand this basic question: how do we get consumers to engage with us and what do those folks look like?
