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Insights: consumer engagement

X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image

Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.

Pedro Almeida and Bárbara Silva

Using Video to Drive Human-Centric Decisions

LivingLens case study on using video to better understand consumers and improve engagement.

Carl Wong

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their 'Real People' advertising campaign.

Dave Carruthers

Activating “Germ Hubs” to Drive Brand and Sales Growth

[Insights that Work - Case Study] Kantar's ability to drive a sales lift for Vistar Media's new product line proved the effectiveness of audience-targeted Digital-Out-of-Home messaging for product adoption.

Eric Salama

Enabling Better Business Decisions Through Real-Time Conversations

[Insights That Work - Case Study] Discuss.io used live video technology to help global clients increase consumer engagement and make better business decisions.

Zach Simmons

The GRIT Consumer Participation in Research (CPR) Report Is Here!

Respondents are the lifeblood of market research. Previously, very little data has existed to help researchers understand this basic question: how do we get consumers to engage with us and what do those folks look like?

Leonard Murphy