Insights: conferences

How MR Conference Exhibitors Can Up Their Game

Under-performance by exhibitors matters as the revenue companies pay to have a stand reduces attendee fees and contributes to the financial viability of the events. If exhibitors fail to optimize their investment they'll be reluctant to pay what the space is worth.

Conference Success Series: Conference Chicken – It’s What’s for Dinner

We've asked Annie Pettit, who arguably attends more industry events than anyone else in the industry to distill what she has learned about making conferences a success into a series of posts. We’ve shared one each week for the past four weeks, and here is the final one.

Who Speaks for the MR Industry?

I don’t think it’s the inertia of existing business models that is limiting our ability to change. I think it’s an absence of leadership. Real change will take place when we can collectively speak for our industry. Until that happens, we’ll just keep yapping to ourselves.

Conference Success Series: How to Win Attendees and Influence Researchers

If you can’t organize 1000 conference details to perfectly suit 1000 attendees, why not simply organize them to suit me! So, from someone who has never had to struggle with the minutiae of organizing a conference, here is the path to my heart.

Nice Was Very Nice Indeed! ESOMAR Congress Review

Next year ESOMAR Congress is going to be in Dublin. Dublin is a great location for Congress because a) people love going there, and b) it is small enough to create a real buzz (two advantages it shares with Nice).

Six Lessons From The MRS IMPACT 2014 Conference

At the 2014 conference, Impact 2014, we had Cadbury’s talking about the ROI of Facebook content marketing, Waitrose extolling customer closeness sessions, eBay singing the praises of its segmentation, and Greenpeace using psychology to make its Facebook page more inviting.

A Bayesian Approach to Modeling the Market Research Conference Selection Dynamic

Marketing research conferences can be divided into two broad classes: Vacuous and Substantive. Please note I’ve excluded invitation-only conferences from this taxonomy. I’ve also excluded seminars and workshops.

Be There Or Be Square!

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