Archive: competitive intelligence

What, Why, How, Who, Where: Competitive Intelligence

What, Why, How, Who, Where: Competitive Intelligence

How to leverage competitive intelligence into better marketing strategy.

Gemma Joyce

Gemma Joyce

Content Manager at Brandwatch

Should You Be Tracking Customer Insights?

Should You Be Tracking Customer Insights?

Consumer Insights 101. What are they and how do you use them?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible
Mark Hammer

Mark Hammer

CEO at Bloomfire

Competitive Intelligence

Six 2013 New Year’s Resolutions For Marketing And Insights

This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook