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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: clients
CEO Series
Interview with Dan Womack
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Avoiding the “Pivot” and Other Project Manager Secrets Revealed
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
GRIT Insights Practice: Satisfaction with Suppliers
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Data Quality, Privacy, and Ethics
The Principles of Writing a Good Strategic Brief
Writing strategic briefs, a guide from A to Z.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Insights Industry News
2020 Has been Difficult but 2021 is Full of Possibilities
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models
Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
Laura Livers
Chief Executive Officer at Focus Pointe Global
GRIT Report: Top Challenges in the Market Research Industry
Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Causality of Satisfaction
How to drastically improving efficiency and accuracy for the purposes of market research.
David Wolfe
3 Things You Should Be Asking of Your Market Research Suppliers
Key questions to help guide you in picking the right research supplier.
Matt Warta
Research Methodologies
Yes, Market Research Agencies Produce Poor Quality Reports – But Why?
How to produce quality research reports your client will love.
Ron Sellers
Research Technology (ResTech)
Why Researchers Should Care about Marketing Technology
Emerging technologies can provide new opportunities to provide services and expertise that augments data.
Lisa Horwich
Founder & Research Principal at Pallas Research Associates
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Managing Director at The Future Place
Research Methodologies
You’re All Saying the Same Thing
Ron Sellers gives tips on how to prevent your emails from getting lost in an inbox.
Ron Sellers
Insights Industry News
Paying Your Bills
Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.
Wes Michael
CEO Series
New Client-Agency Models for the Age of AI
Software developments are drastically changing MR’s business models. A number of possible paths forward exist.
Mike Stevens
A Market Research State of the Nation Review
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Ray Poynter
Managing Director at The Future Place
Research Methodologies
Searching for Meaning – The Future of Research
The discrepancy between clients’ worries and vendors’ concerns is an issue when considering the future of the industry
Nick Drew
CEO Series
Enhancing the Role of Research and the Researcher
Immersing researchers in the creative process to prove worthiness of client spend
Stephen Cribbett
Advertising Agencies Need Market Research to Improve the Pitch Process
The changing relationship between advertising agencies & client-side marketers
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
Insights Industry News
The One Question Every Market Researcher Should Ask
Researchers can provide actionable outcomes for clients by looking at its use.
Durk Bosma
Research Director at Future of Food Institute
Insights Industry News
Yes: Corporate Researchers Will Speak
Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.
Peter Zollo
Insights Industry News
Corporate Researchers Speak
When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Technology (ResTech)
Introducing Savio: A Marketplace for the Insights Industry
Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series
Empathy<sup>2</sup> – An Innovation Catalyst
Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
Insights Industry News
Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research
The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Get some GRIT: Perspective on a Research Industry Report
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
Sarah Faulkner
Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms
We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Expectations of IIeX Europe
Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.
Hector Garcia
Insights Industry News
Achieving Visual Hierarchy for Non-designers – A Step by Step Guide
Are you sharing your data in a way that looks great and is interesting enough to be read, understood and remembered?
Mahdis Nikou
Brand Strategy
What Is The ROI of RoRI?
For years, the question of whether or not you can measure the Return on Research Investment (RoRI) has ebbed and flowed in popularity.
Cambiar
Guest blogger at Cambiar
Research Methodologies
CXFusion: Pushing the Envelope to Success
Noting that their approach to client services was not effective, Wells Fargo began approaching their client service strategy differently.
Brooke Weenig
Artificial Intelligence and Machine Learning
The Future of AI: Who Will Be The Winners and Losers?
The impact of AI on market research and insight will be much more disruptive than the industry seems to think.
Ray Poynter
Managing Director at The Future Place
Six Market Research Trends For 2016
The next year looks to be an exciting time for research suppliers and clients alike.
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
Insights Industry News
‘Tis the Season: What’s Your Holiday Gift Strategy?
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
Ray Poynter
Managing Director at The Future Place
Insights Industry News
How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Alex Gontsarov
Category Intelligence Manager at Procurement Leaders
CEO Series
Client Side Voices at IIeX
IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.
Dana Stanley
Chief Revenue Officer at Greenbook
Research Methodologies
Why Marketing Doesn’t Always Get the Research it Needs, But Usually What it Deserves
Poor briefing by marketing which results in a poor market research brief to the supplier.
Denyse Drummond-Dunn
Founder / President & Chief Catalyst at C3Centricity
The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
How Business Process Outsourcing Helps Researchers Build Better Client Relationships
A review of four examples of BPO client service successes
Madhav Mirani
Insights Industry News
Research? No Thanks, I’m Only Human! A Client-side Perspective
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
What Do Clients Think Of Market Research Supplier Marketing?
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
Ron Sellers
DIY Research
2013: The Market Research Year in Review (A Client Perspective)
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
CEO Series
From the Client Side: Brian Cain, Senior Pharma Market Research Executive
An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.
Ron Sellers
Insights Industry News
A Client-side View On The Opportunities & Threats For The Future of Research
The most pressing challenge for Market Research in the future is using all the methodological innovations for superior business impact.
Edward Appleton
Director Global Marketing at Happy Thinking People
Insights Industry News
In Theory, There is No Difference Between Theory and Practice. In Practice, There Is.
You should develop a theory of your brand, which you use to direct your future marketing and research activities.
Steve Needel,
CEO Series
From the Client Side: Interview With Bill Tamulonis of Erickson Living
An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living.
Ron Sellers
CEO Series
From the Client Side: An Interview With Marc Philippe Witham
An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric.
Ron Sellers
Insights Industry News
RFPs: The Basics
A few tips for newcomers working at MR agencies on the “Marketing Research 101” basics of how to respond to a client brief.
Kevin Gray
President at Cannon Gray
Brand Strategy
IIeX – Digital Fitness: The New Insights Imperative
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, stresses the need for brands to become “digitally fit”.
Jeffrey Henning
Chief Research Officer at Researchscape
Research Methodologies
Cheap, Fast, And Good?
There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you?
Ron Sellers
Insights Industry News
UPDATED: The Top 25 Unmet Needs Of Insights Clients
Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Research rEvolution Starts In Philadelphia
What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
What Do Business People Really Think About Market Research? A Client-Side Perspective
Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.
Neal Cole
Market Research 2012 – The Year in Review From A Client-side Perspective
Edward Appleton comments on seven observations that characterize the world of market research in 2012.
Edward Appleton
Director Global Marketing at Happy Thinking People
Insights Industry News
How To Make An Market Research Client Angry In 7 Easy Steps
The 7 steps to making Market Research Clients Angry, by the original Angry Market Research Client.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
A Client-side Perspective On The Quality Of Market Research
From working on the client-side there are some practices that can help the different parties work together more collaboratively.
Neal Cole
Research Methodologies
Taking Care of Retailers In A Manufacturer Focused Research World
Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.
Ruben Alcaraz
Research Technology (ResTech)
What Value Does Disintermediation Bring Without Expertise?
DIY MR is a powerful tool, but a potentially dangerous one. DIY MR is also clearly here to stay, and seemingly on the increase.
Edward Appleton
Director Global Marketing at Happy Thinking People
CEO Series
An Angry Market Research Client Speaks
In this interview, Angry_MR_Client delves more deeply into what they think is ailing the industry and what needs to be done about it.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
What is this thing called “Insight”?
Edward Appleton defines and gives examples of insights in market research.
Edward Appleton
Director Global Marketing at Happy Thinking People
Insights Industry News
The Battle for the Future of MR has Begun: Empowered Consumers Versus “Darth Data”
When we look at New MR, we see tools that are perfectly suited to support both sides of the marketplace.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Insights Industry News
Why Do Companies Buy Cheap Market Research?
Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases.
Neal Cole
Research Methodologies
MRMW: Kids in a Candy Store
At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?
Reg Baker
Research Technology (ResTech)
Getting Ready For #MRMW: A Client’s Perspective
Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave?
Jason Anderson
Owner at Datagame
Research Technology (ResTech)
Market Research Software I Wish I Had
Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.
Jason Anderson
Owner at Datagame
Insights Industry News
Storytelling in Six Slides! A Blueprint for Maximum MR Impact
I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Insights Industry News
Linking Insights to Marketing Strategy! A Client-Side Perspective
To ensure insights are linked to strategy and decision making, it is essential to integrate Action Planning into the MR process.
Neal Cole
CEO Series
Corporate Insights Leaders Share Most Pressing Needs
Ian Lewis sumarizes the key takeaways from a panel discussion focusing on client needs featuring three corporate research leaders.
Cambiar
Guest blogger at Cambiar
Research Technology (ResTech)
Google Consumer Surveys and Disintermediation: A Client Perspective
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.
Jason Anderson
Owner at Datagame
Research Methodologies
Step 2: Surveys Aren’t Your Only Quantitative Data Source
Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.
Jason Anderson
Owner at Datagame
Research Technology (ResTech)
A Client-side Technologist’s Perspective On The Market Research Data Privacy Issue
Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
A Client’s Wish List
A client-side researcher’s wish list for research agencies looking to add more value.
Edward Appleton
Director Global Marketing at Happy Thinking People
Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients?
Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Winds of Change Series: Fishing the River
The next few years will see a paradigm shift for market research. Research in 2021 will be a continuous and organic flow of knowledge.
Cambiar
Guest blogger at Cambiar
Insights Industry News
Live Blogging From the AMA Marketing Research Executive Forum and ARF Re:think 2011
Join us this month as we live blog from the AMA marketing Research Executive Forum and ARF RE:Think Conference!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Where Does the Buck Stop Again?
When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be...
Ron Sellers
Insights Industry News
Hearing the Voice Of The Customer: A CEO Love Story
This CEO is an experienced, savvy businessman. He’s smart enough to know that a customer’s superlative experience with an organization goes a long way...
Ron Sellers
Insights Industry News
Casro Professional Certifications Is Favoring Process Over Creativity & Inspiration
Lenny Murphy weighs in on whether Casro’s Professional Certifications fail to address client requirements for both new research processes and creative...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook