Archive: case study

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Mastering Insights Communications

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Intergenerational Views on the Job Market (Part Two)

Consumer Behavior

Intergenerational Views on the Job Market (Part Two)

How generations view the job market and their advice for you.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Intergenerational Views on the Job Market (Part One)

Generational Insights

Intergenerational Views on the Job Market (Part One)

How different generations view the changing labor market.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

How Views on Religion and Spirituality are Changing and Why Brands Should Care

International Market Research

How Views on Religion and Spirituality are Changing and Why Brands Should Care

Exploring how, when, and why we choose our religion.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

How Happiness Impacts Satisfaction and Recommendation Measures

Focus on APAC

How Happiness Impacts Satisfaction and Recommendation Measures

People’s self-assessed happiness influences their survey responses.

Philip Derham

Philip Derham

Director at Derham Insights Research

The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

A Moveable Feast: How Do Consumers Talk about Food Delivery?

A Moveable Feast: How Do Consumers Talk about Food Delivery?

Digging into the social trends behind popular food delivery services.

Alex Bryson

Alex Bryson

Content Marketing Lead at Pulsar

Insights Worth Shouting About

Mastering Insights Communications

Insights Worth Shouting About

Effectively communicating insights from a study across a business.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

How King’s Hawaiian 10x’d Its Brand Tracking Capabilities

How King’s Hawaiian 10x’d Its Brand Tracking Capabilities

King’s Hawaiian turns to TapResearch’s Brand Insights solution.

Aaron Platshon

Aaron Platshon

CEO at TapResearch

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Focus on APAC

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Laura Robbie

Laura Robbie

CEO, APAC at YouGov

Do Customers “Love” Brands?

Brand Strategy

Do Customers “Love” Brands?

We explore whether consumers can love brands, and, if so, how and why.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Post COVID, We Are Finding Connection At Our Local Grocery Store

Consumer Behavior

Post COVID, We Are Finding Connection At Our Local Grocery Store

Generational POV’s on grocery store preference and frequency.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

Insights Industry News

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

The recent Spotify controversy created a window of opportunity.

Simone Somekh

Simone Somekh

Marketing Communications Manager at Revuze

Strong Link between Bad News and Loss of Value for Portuguese Banks

Insights Industry News

Strong Link between Bad News and Loss of Value for Portuguese Banks

A 2021 study reveals the value of unsolicited customer opinions.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Comparing Generational Happiness Drivers in 2022

Qualitative Research

Comparing Generational Happiness Drivers in 2022

Happiness drivers across four generations.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Consumer Behavior

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Gaining insight into the changing behaviors of beer & spirit shoppers.

Reach3 Insights

Reach3 Insights

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Brand Strategy

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi null

Zappi

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Brand Strategy

Validating Advertising Campaigns During a Tumultuous Year

A case study focused on an insurance company’s advertising strategy.

Suzy null

Suzy

Sparking Transformative Outcomes for the Largest Door Manufacturer

Consumer Behavior

Sparking Transformative Outcomes for the Largest Door Manufacturer

Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.

Shapiro+Raj null

Shapiro+Raj

Unmasking Scents – Your Nose Knows More than You Think
Dawid Adamczyk

Dawid Adamczyk

Business Development Manager at NEUROHM

Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education

Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education

Leveraging market research to design a highly specialized graduate academic program.

InnovateMR null

InnovateMR

Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development

Brand Strategy

Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development

Mintel’s work with their client, Clif Bar & Company, to expand its brand globally.

Mintel null

Mintel

How to Effectively Conduct Research with Gen Z

Brand Strategy

How to Effectively Conduct Research with Gen Z

The types of communications that Gen Z tolerates.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Brand Loyalty: The Link between Attitudes and Behaviors

LevelUP Your Research

Brand Loyalty: The Link between Attitudes and Behaviors

Bringing attitudinal and behavioral perspectives together for predictive power.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CX Leaders – Your Expectations Are Too High!

Gain & Retain®

CX Leaders – Your Expectations Are Too High!

Is customer-centricity being taken to an extreme?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Gaming Website UX Testing

Qualitative Research

Gaming Website UX Testing

Build an insight community to use for products and industry research.

ISA Corp

ISA Corp

Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights

Customer Experience (CX)

Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights

Compare how consumers felt about the brand from their competition.

Dig Insights

Dig Insights

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

ISA Corp

Mars Petcare and Streetbees: The Pawfect Partnership

Brand Strategy

Mars Petcare and Streetbees: The Pawfect Partnership

How does human behavior impact pets?

Streetbees null

Streetbees

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Brand Strategy

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Listening to voice of customer and employee empowered Experian Health.

Experian Health

Experian Health

Diving Deep on Creative Development

Artificial Intelligence and Machine Learning

Diving Deep on Creative Development

Brand messaging that is relevant to their target audience.

Methodify by

Methodify by

How Human Behavioral Research Went from Lab to Living Room

Research Methodologies

How Human Behavioral Research Went from Lab to Living Room

Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

Peter Hartzbech

CEO at iMotions

How to Gain Deeper Insights Through Communities: Four Projective Techniques

Qualitative Research

How to Gain Deeper Insights Through Communities: Four Projective Techniques

Target consumers’ experiences, emotions, and brand perception.

Finch Brands

Finch Brands

Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty

Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty

How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...

Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.

Methodify by

Methodify by

COVID-19: 7 Unexpected Consumer Insights from Brandwatch

Consumer Behavior

COVID-19: 7 Unexpected Consumer Insights from Brandwatch

7 surprising insights into consumer opinion and behavior during COVID-19.

Leia Reid

Leia Reid

Data Journalist at Brandwatch

Ghost Completions: The Venezuelan Fraud Scheme

Ghost Completions: The Venezuelan Fraud Scheme

An in-depth look into the prevailing issue of survey fraud.

Ofir Pasternak

Ofir Pasternak

Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
Sean Fallon,

Sean Fallon,

at QualSights & SIVO Insights

Skin in the Name

Brand Strategy

Skin in the Name

An analysis of an NFL team’s name, and its importance to the public.

Ryan Baum

Ryan Baum

Transforming a Lifestyle Brand

Transforming a Lifestyle Brand

Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.

Deb Boyda

Deb Boyda

CEO at Isobar Marketing Intelligence

Activating “Germ Hubs” to Drive Brand and Sales Growth

Activating “Germ Hubs” to Drive Brand and Sales Growth

Kantar drives sales lift for Vistar Media’s new product line

Eric Salama

Eric Salama

CEO at Kantar

How to Plan & Track Your Way to a Successful Campaign

How to Plan & Track Your Way to a Successful Campaign

YouGov provided tracking insights for a television ad campaign

Ted Marzilli

Ted Marzilli

How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns

How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns

Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.

Jake Wolff

Jake Wolff

Chief Commercial Officer at Cint

Kantar Millward Brown Helps Client Get Unstuck

Kantar Millward Brown Helps Client Get Unstuck

Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition

Jamie Jones

Jamie Jones

Director, Marketing & Communications at Kantar Millward Brown

Game On: Explicit & Implicit Impact of Advertising in Mobile Games

Game On: Explicit & Implicit Impact of Advertising in Mobile Games

LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.

Joan Cassidy

Joan Cassidy

Vice President at Lieberman Research Worldwide

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

ZappiStore utilized agile methods to test Hershey Canada advertising

Georgia Psyllidou

Georgia Psyllidou

Director, Digital & Marketing Analytics at ZappiStore

Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands

Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands

Research Now and Carat’s real-time, on brand ad tracking.

Liam Corcoran

Liam Corcoran

Vice President Ad and Audience Measurement EMEA at Research Now

How SkyTeam is Flying High in Terms of Customer Centricity

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert

Niels Schillewaert

Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

In-depth consumer understanding through text analytics.

Tom H.C.

Tom H.C.

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

Undertone & System1 Prove Emotion Drives Digital Profit

Undertone & System1 Prove Emotion Drives Digital Profit

Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.

Jocelyn Simon

Jocelyn Simon

The Future of Engaging with TV: Bravo Provides the Perfect Case Study

Research Technology (ResTech)

The Future of Engaging with TV: Bravo Provides the Perfect Case Study

A look at Bravo TV’s “Last Chance Kitchen” and what it tells us about what consumers want.

Rachel Dreyfus

Rachel Dreyfus

Research Methodologies

#IIeX: They Showed You What?!

A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape