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Insights That Work

Insights: Cambridge Analytica

Five Winds of Change, Sweeping Away Traditional Market Research

From AI to skills every researcher needs, the takeaways from ESOMAR Congress show a rising prevalence of predicted trends slowly becoming the norm. Glean the 5 takeaways from this year's Congress to become a stronger insights leader.

Ray Poynter

Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation

The ARF's Town Hall discussion on a variety of themes related to ethics and privacy in the time of Cambridge Analytica, including government regulation vs. self-regulation, GDPR and implications for US policy, blockchain, and the role of trade organizations.

Jeni Lee Chapman

Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do

Finn Raben of ESOMAR comments on themes related to ethics and privacy in the time of Cambridge Analytica, including government regulation vs. self-regulation, GDPR, implications for US policy, and the role of trade organizations.

Finn Raben

When Worlds Collide

Why the MR industry needs to get ahead of the Facebook-Cambridge Analytica controversy and start advocating for new frameworks on the use of personal data from all sources, before others without the knowledge, experience, and personal stake in the issue decide for us.

Nelson Whipple