Insights: brand tracking

What Is The Future of Brand Tracking?

Brand Tracking is evolving to rely more on observed social and behavioral data, and less on traditional survey data, with predicting the future the goal. This shift will accelerate as analytic capabilities grow and mindsets shift.

How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence

[Insights That Work - Case Study] Lucid partnered with Morning Consult to build a robust brand reputation measurement tool that provides insights in real time.

Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands

[Insights That Work - Case Study] Research Now worked with Carat to understand the impact creative and messaging has on consumers’ awareness and brand perception in real time.

Enjoy A Festival Of NewMR

Highlights of the week include: case studies, a new model for brand tracking, better uses of video, an introduction to data visualization, applications for big data, data analytics, social media and immersive qual.

Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science

Brand research is not being well-served by the brand tracker. Traditional brand tracking doesn’t really help much to guide and predict brand growth. Integrating new data sources is not the solution. A whole new approach is needed for brand tracking.

Traditional Tracking Looks Like a Taxi Cab in an Uber World

Marketers need data, but more importantly, they need insights at the speed of business. Recognizing this trend years ago, we developed a vision for brand and ad tracking based on five principles.

7 Tricks For Cracking Trackers

Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.

Move Beyond The Insight To Find The Prediction Question

Focusing on “insights” as the endgame might be a barrier to what we must do…embrace big data. If “insights” aren’t the end game, then what is? In the age of data driven marketing, we need to find the prediction question in every study and address it.

BP, P&G And The Ongoing Strugge Against Negative Word Of Mouth