Entrenched beliefs and habits drive much of what we humans do. Asking ourselves a few questions can help clarify our thinking and expose assumptions we might not have been conscious of. This article poses some questions for marketers.
[Insights That Work - Case Study] SKIM developed a dual level omnichannel strategy for their client to grow e-commerce and strengthen retailer partnerships.
[Insights That Work - Case Study] Discuss.io used live video technology to help global clients increase consumer engagement and make better business decisions.
Brands need to stay on top of social issues if they want to appeal to social zeitgeists, but must understand not only what issues are trending but also the level of divisiveness if they want to remain in good standing with their customers.
Missed Semiofest 2017? Chloe Lee of Hotspex has the details and highlights from the event in Toronto.
Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing.
How are Argentine consumers changing the way they interact with traditional and disruptive brands? Find out Latin America's latest consumer trends in in this blog.
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
Spearheaded by the growth of Amazon, retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
A number of articles have propogated the belief that Millennials are not as responsive to advertising as other generational cohorts. Michael Wolfe challenges this assumption.