Archive: brand image

Marketing Applied Part One: Why We’re Obsessed with Brand Awareness

Mastering Insights Communications

Marketing Applied Part One: Why We’re Obsessed with Brand Awareness

Explore the intersection of marketing and the insight sector, and learn how to apply key principles to drive success.

Iosetta Santini

Iosetta Santini

Account Director at Keen as Mustard Marketing

A Complete Guide to Significance Testing in Survey Research

Focus on APAC

A Complete Guide to Significance Testing in Survey Research

Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.

AS

Antarika Sen

Head of Research Innovation at Milieu Insight

Is it "Cool" to "Love" a Brand?

Focus on APAC

Is it "Cool" to "Love" a Brand?

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

The Heart of the Matter: Driving Brand Love

Focus on APAC

The Heart of the Matter: Driving Brand Love

In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? ...

AP

Anurag Porwal

Head of Insights & Analytics - APAC BCC at Kimberly Clark

The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages

Brand Strategy

Partner Content

The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages

Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...

AP

Andrea Parsons

Senior Director, Behavioral Qualitative at Behaviorally

Breaking Ground: Using Insights to Uphold Brand Values with REI’s Jennifer Lu
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Marketers, Stay in Your Lane

Gain & Retain®

Marketers, Stay in Your Lane

Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Can’t keep my eyes off you: ATTENTION! Part One

Gain & Retain®

Can’t keep my eyes off you: ATTENTION! Part One

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Emotion: the Mandatory of Marketing Part Three: Application

Gain & Retain®

Emotion: the Mandatory of Marketing Part Three: Application

First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Long Live The King?

Executive Insights

Long Live The King?

Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook