Digital tracking allows for a win-win situation, enabling brands to effectively target consumers, and providing personalized and relevant experiences for consumers based on their own preferences.
[Insights that Work - Case Study] Kantar's ability to drive a sales lift for Vistar Media's new product line proved the effectiveness of audience-targeted Digital-Out-of-Home messaging for product adoption.
Attracting new customers and exciting existing ones require a clear, targeted message about the value your brand brings to a consumer's life.
[Insights That Work - Case Study] YouGov successfully measured the impact of television advertising campaign, tracking several key consumer brand metrics for each brand.
[Insights That Work - Case Study] Cint created a "trend-barometer" to understand consumers and support Werkspot's new product launch campaign.