Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Effectiveness scores for this year’s crop of Super Bowl ads were higher than for any of the last six years.
Digital tracking allows for a win-win situation, enabling brands to effectively target consumers, and providing personalized and relevant experiences for consumers based on their own preferences.
[Insights that Work - Case Study] Kantar's ability to drive a sales lift for Vistar Media's new product line proved the effectiveness of audience-targeted Digital-Out-of-Home messaging for product adoption.
Attracting new customers and exciting existing ones require a clear, targeted message about the value your brand brings to a consumer's life.
[Insights That Work - Case Study] YouGov successfully measured the impact of television advertising campaign, tracking several key consumer brand metrics for each brand.
[Insights That Work - Case Study] Cint created a "trend-barometer" to understand consumers and support Werkspot's new product launch campaign.