GreenBook

The Empathy Opportunity You’re Probably Overlooking

Connecting in partnerships transcends delivering on ROI. Maintaining partnerships requires an empathetic approach to understanding the pain points clients encounter in their day to day.

Vanessa Roddam

Improving Omnichannel Outcomes Through Thick and Thin

The traditional path to purchase for the omnichannel shopper has drastically changed with technological advancements in the shopping experience. "Thick data" offers important information on the total customer experience.

Alim Barnes-Gaskins

Size Doesn’t Matter… as Much as We Thought

Data journalism can be used to harness the power of Big Data, bridging the gap between analysts and decision makers.

Isabelle Marchand

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

Qualitative research has long played second fiddle to quantitative studies. However, that's beginning to change. More researchers are turning away from massive surveys and are embracing the power of actual conversations.

Jack Pratten

Smart-Size Big Data to Get Better Answers Faster

The promise of Big Data is exhilarating, but practical burdens (logistical and analytical) are equally daunting. Once we cut Big Data down to size, however, it becomes possible to make effective use of it, directing efforts towards extraction of insight.

Michael Kelly

A Fusion of Thick and Thin Data

ESOMAR will host a conference to explore the latest thinking in qualitative and the latest thinking in big data.

Finn Raben

Market Research – A Key Enabler of Digital Transformation

As we venture deeper into the age of digital transformation, there are obvious ways market research can become a key enabler of guiding and accessing the implementation of new digital programs.

Ajith Sankaran