ESOMAR will host a conference to explore the latest thinking in qualitative and the latest thinking in big data.
As we venture deeper into the age of digital transformation, there are obvious ways market research can become a key enabler of guiding and accessing the implementation of new digital programs.
Big data and AI have been integrated into many business applications, including some in MR.
Fusing sophisticated predictive analytics capabilities with marketing research story-telling mastery to offer cogent and compelling conclusions.
Leveraging big data for increased personalization to increase business value.
New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls.
A look at the challenges and opportunities in understanding unstructured big data from video and images.
Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.
A early look at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report, including the growing role of emerging technologies and changing landscape of the market research industry.
