Insights: behavioral targeting

The Existential Crisis Facing the Industry… Correction: ALL Industries!

Discussion on the use of behavioral targeting, data management, psychometrics, and social analytics is impacting society and its role in the future of research, data management, and communications industries.

Jason Burnham

Why Screeners Must Go Away

Think about making meaningful connections out of all the ‘non client specific’ data that we collect from respondents, and using them to address the biggest annoyance of the panel members by eliminating the screen-outs by means of intelligent targeting.

Pala Kuppusamy