Archive: behavioral data

Unlocking Shopper Insights: The Synergy of Qualitative & Quantitative Research in Behavioral Science

Behavioral Insights Academy

Unlocking Shopper Insights: The Synergy of Qualitative & Quantitative Research in Behavioral Science

Discover the seamless integration of qualitative and quantitative research, unraveling the intricacies and significance behind their harmonious relati...

Kevin Garcia

Kevin Garcia

Insights Associate at Behaviorally

The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge

Behavioral Insights Academy

The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge

In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

The New Frontier: Behavioral Science Datasets to Unlock eCommerce Sales

Behavioral Insights Academy

The New Frontier: Behavioral Science Datasets to Unlock eCommerce Sales

In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has trul...

Crispin Beale

Crispin Beale

Group President at Behaviorally

7 Vital Questions to Include in a User Research Recruitment Screener

Research Methodologies

7 Vital Questions to Include in a User Research Recruitment Screener

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, data collection, and the the Internet of Behavior (IoB).

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Market Research: The Science of People, Not Numbers

Research Methodologies

Market Research: The Science of People, Not Numbers

How can we do research that accepts human unpredictability?

Sam Salama

Sam Salama

Research Manager at Basis

Brand Loyalty: The Link between Attitudes and Behaviors

LevelUP Your Research

Brand Loyalty: The Link between Attitudes and Behaviors

Bringing attitudinal and behavioral perspectives together for predictive power.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Interview with Nacho Racca

CEO Series

Interview with Nacho Racca

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Operationalising CX Using Principles of Psychotherapy

Research Methodologies

Operationalising CX Using Principles of Psychotherapy

The use of principles from ABA ensures a better customer experience.

Nancy Jose

Nancy Jose

Consumer Insights Manager at ACT Fibernet

How Human Behavioral Research Went from Lab to Living Room

Research Methodologies

How Human Behavioral Research Went from Lab to Living Room

Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

Peter Hartzbech

CEO at iMotions

Technology’s Role in Preventing Fraud

Technology’s Role in Preventing Fraud

A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention.

Bob Fawson

Bob Fawson

EVP, Business Operations | Senior Director, Panelist Data Quality at Dynata

What Your Customer Wants and Can’t Tell You

Insights Industry News

What Your Customer Wants and Can’t Tell You

Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.

Melina Palmer

Melina Palmer

CEO & Podcast Host at The Brainy Business

The Industry is Changing and So Are We!

The Industry is Changing and So Are We!

How embracing behavioral science and omnichannel will help clients succeed in this new retail reality.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

Designing Mixed Methodology Studies for More Prescriptive Insights

Research Methodologies

Designing Mixed Methodology Studies for More Prescriptive Insights

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

Nick Herff

Nick Herff

Content Strategy Manager at GutCheck

Emotion – Not a Matter For Expert Judgement

Gain & Retain®

Emotion – Not a Matter For Expert Judgement

How exactly do marketing experts assess the emotional “power” of marketing communications? Fact is, they are judging the message sent and NOT the mess...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Is Organic Web Traffic a Predictor of Brand Choice? – A Closer Look at Les Binet’s “New Way”

Gain & Retain®

Is Organic Web Traffic a Predictor of Brand Choice? – A Closer Look at Les Binet’s “New Way”

Is Les Binet correct? Is organic search the one metric to use when tracking brand health?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Influencing the Elusive Green Consumer

Influencing the Elusive Green Consumer

Five areas sustainability will keep you competitive.

Aurelie Lecarpentier

Aurelie Lecarpentier

Director, Behavioral Qualitative at PRS IN VIVO

Predictions for MRX That Are Becoming Reality

Predictions for MRX That Are Becoming Reality

An update and analysis on the current state of the industry.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Advancements in Understanding Shopper Data

Advancements in Understanding Shopper Data

Technological changes in collecting behavioral data.

Mike Oberholtzer

Mike Oberholtzer

4 Tips for Conducting Online Research in Latin America

4 Tips for Conducting Online Research in Latin America

Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money.

Andreina De

Andreina De

Research Methodologies

Why Behavioural Data Is a Key Part Of The Future

MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected.

Eli Portnoy

Eli Portnoy

Co Founder & Chief Executive Officer at Sense360

Insights Industry News

The “Synergist”: Big Data + Social Science = The Future of MR

The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Lessons In Data Integration

Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding

Melanie Courtright

Melanie Courtright

Insights Industry News

How Should Market Research Best React To Social Influence?

How long will it be before sampling methods allow us to easily match behavioral data with attitudinal data?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People