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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: behavioral change
Research Methodologies
10 Things You Should Know About Respect in the Gen Z World
Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...
Focus on APAC
Doing the Right Research in a Recession
Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to ene...
Mack Turner
Owner/Managing Director at Mack Turner Marketing Consulting and Insights
Research Methodologies
Understanding Consumer Behavior and Habits through Frameworks for Change
Varied frameworks from which to view change.
Sasha McCune
Director at Conifer Research
Gain & Retain®
Insights: Game of Skill or Chance?
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Ken Roberts
Chief Innovation Officer at Forethought
Accelerating Innovation Adoption with Behavioral Economics
Learn the 3 factors to accelerate adoption success.
Jason Martuscello
Business Strategist at BEESY
Pharma Company Uses Nudges to Triple Sales
Irrational Agency assists a pharmaceutical company in helping nudge doctors towards prescribing an updated version of a product.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Research Methodologies
Deprivation: Absence Makes the Insights Grow Stronger
Can a Deprivation Study be what kick-starts your next big innovation?
Sasha McCune
Director at Conifer Research
CEO Series
Why Small Tweaks Don’t Always Equal Big Changes: A Tale of Two Selves
The measure of a good nudge is often lasting behavioral change.
Rimma Teper,
Insights Industry News
Helping Marketers To Sell More Stuff
The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.
Steve Needel,
Insights Industry News
Changing Consumer Behavior To Suit Your Business
Behavior change is inherently linked with material progress and innovation. How do you proactively initiate behavior change?
Incite Marketing
Guest blogger at Incite Marketing Planning