GreenBook

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

By combining sound theory and new measurement tools, market researchers can produce products that are automated, provide deep accurate insight, and have staying power in the industry.

Aaron Reid

The Dark Side of Fairy Tales

Discussion on the negative effect of AI and automation on the market research industry.

Steve Needel, PhD

AYTM Automation Makes Research 3x Cheaper & 12x Faster

[Insights That Work - Case Study] Origin CBI utilized AYTM's automated surveys to streamline their consumer motivation profiling tool.

Lev Mazin

JUST EAT Optimizes Advertising Through Quick Concept Testing

[Insights That Work - Case Study] Toluna utilized automated advertisement testing to quickly present diagnostic and actionable insights for a JUST EAT marketing campaign.

Janice Caston

A Match Made in Heaven… and Other High-Dimensional Spaces

In a world of growing data, it's time to embrace AI as a tool to free up market researchers to do what they do best - using intuition and expertise to extract deep human insights and provide real value.

Taejin In

What will happen to Market Research in 2018?

Discussing the hottest topic, biggest disappointment, and rising threat to market research in the next year.

Ray Poynter

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A early look at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report, including the growing role of emerging technologies and changing landscape of the market research industry.

Jon Puleston

Programmatic Sampling: The Basics

Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.

JD Deitch

Demystifying Data Science

Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.

Kevin Gray

Insights: automation