No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
The importance of human creativity in market research and insights.
Four core questions to consider when choosing an AI insights platform.
The automation wave and how it benefits consumers.
Alchemer’s 2022 predictions emphasize the growing importance of CX.
How do we bridge the data collection and automation gap in MR?
Automating the data collection process can help companies.
Optimize DIY surveys to make them more effective and strengthen data.
Postal has a place when conducting market research data collection.
Operational innovation frees up researchers and resources to spend time on the things that matter most.
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
How do you thrive in an AI world?
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
US healthcare changes are forcing change in healthcare research.
IIeX this year showcased themes that are changing research now.
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
AI is leading a digital transformation for marketing and research in multiple ways
Sample automation is a great potential tool for improving survey processes but is underutilized
Combining automation and industry proven methods for smarter, faster decisions
Missed IIeX Behaviour last week? Get caught up with this overview of the event.
Combining sound theory & new measurement tools for market research success
Discussion on the negative effect of AI and automation on the market research industry.
Origin CBI adopted automation for their consumer motivation profiling tool
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Embraising AI as a tool to extract deep human insights and provide real value from big data.
Hottest topic, biggest disappointment, & rising threat in insights
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.
Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Look back at what did and did not happen in 2017 from this past year’s market research predictions.
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.
From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.
Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
Automation is very much among us and here to stay. The big question is whether it is a help or a hindrance.
Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
Download our free new report into the impact of Automation (including AI) on market research and insight.
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.
If 60% of jobs across all industries are ’automatable’ in the same way they are in ours, what will people be doing?
Here are my 5 top tips for things I think market researchers should do in 2016 – as per my closing keynote at IIeX Amsterdam.
BrainJuicer has now placed two of their biggest products into ZappiStore. Research Automation has now come of age.
Macromill is the first large MR firm to embrace the app model of research as an embedded strategic initiative. What are the implications?
Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
As people use social media differently, as APIs change, social media monitoring programs can behave strangely.
JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Ari Popper test drives eye2d2, a research robot that predicts what will capture the eye in the first few split seconds of viewing, at CES.
Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.