Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.
The changing US environment for healthcare is forcing much change in healthcare research. This article discusses important implications.
IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Sample automation is a great potential tool for improving survey processes. Many opportunities exist for dramatic improvement, and the industry needs to embrace them for the opportunity to be realized quickly.
Combining the power of automation and industry-proven methodologies to allow business executives to make faster, smarter decisions without needing deep market research expertise.