Archive: Asia Pac

IIEX APAC 2024: Getting Us Thinking

Focus on APAC

IIEX APAC 2024: Getting Us Thinking

IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

IIEX APAC 2024 Speaker Interview with Rasika Mathur

Focus on APAC

IIEX APAC 2024 Speaker Interview with Rasika Mathur

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Focus on APAC

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Focus on APAC

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Focus on APAC

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Focus on APAC

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Take a Risk with Disruptive Insights

Focus on APAC

Take a Risk with Disruptive Insights

Disrupt your understanding of consumer behavior by analyzing risk.

Seán McNally

Seán McNally

Founder & Managing Director at Eris Strategy

Data Synthesis and Meta-Analysis in Market Research

Focus on APAC

Data Synthesis and Meta-Analysis in Market Research

What synthesis is, why it’s important, and how to do it in MR.

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

The New Experience Economy

Focus on APAC

The New Experience Economy

An interview with Dynata’s APAC regional team.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Reactive Marketing Reset

Focus on APAC

The Reactive Marketing Reset

The current and future needs of Asia-Pacific Marketers.

Becki Gonsalves

Becki Gonsalves

Marketing & Communications Consultant

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Focus on APAC

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Laura Robbie

Laura Robbie

CEO, APAC at YouGov

Does the Dragon Own the Eagle?

Executive Insights

Does the Dragon Own the Eagle?

Chinese investment in US industries and its impact on American investors.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

Focus on APAC

Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change

A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...

James Burge

James Burge

Managing Director Asia Pacific at Dynata

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Focus on APAC

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Talking COVID-19, Gen Z, TikTok, and the music industry.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Asia Leads the Way in Esports Growth

Asia Leads the Way in Esports Growth

Esports have continued to thrive in Asia during the COVID-19 pandemic.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

Where to Next for Asian Brands?

Where to Next for Asian Brands?

The key for Asian brands to unlock global growth.

James Redden

James Redden

Managing Director-Asia Pacific | Research Manager at 2CV Research

Effectively Navigating Southeast Asia’s Complexity

Focus on APAC

Effectively Navigating Southeast Asia’s Complexity

Examine the diversity of consumer research in South Asia.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Get to Know GreenBook’s Asia Pacific Regional Representative

Focus on APAC

Get to Know GreenBook’s Asia Pacific Regional Representative

Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.

Colleen Kennedy

Colleen Kennedy

Director of Marketing at GreenBook

Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?

Focus on APAC

Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?

Satisfaction and recommendation – should 2 KPIs be merged into 1?

Philip Derham

Philip Derham

Director at Derham Insights Research

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

Focus on APAC

How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia

How Sensemaking helps researchers understand challenges and social and cultural tensions.

Sue Bell

Sue Bell

Research Director at Susan Bell Research