Archive: apple

Why Marketers Should Be Excited About Apple’s iOS 15 Update

Research Technology (ResTech)

Why Marketers Should Be Excited About Apple’s iOS 15 Update

Everything you need to know about Apple’s iOS 15 update.

Tim Parkin

Tim Parkin

President at Parkin Consulting

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

Iteration is Invisible

Insights Industry News

Iteration is Invisible

It takes a lot of iterations, both private and public, to get a product to its current state.

Nis Frome

Nis Frome

Co-Founder & VP of Product at Feedback Loop

How AI is Transforming Mobile Technology

Research Technology (ResTech)

How AI is Transforming Mobile Technology

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas

Ralf Llanasas

Don’t Grieve for Your Brand Ads, Use your Brand Purpose

Don’t Grieve for Your Brand Ads, Use your Brand Purpose

Reframing marketing to adapt to times of crisis.

Fiona Blades

Fiona Blades

President and Chief Experience Officer at MESH Experience

Telehealth – Crucial Considerations

Telehealth – Crucial Considerations

Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?

Chris Rife

Chris Rife

at Intellus WorldWide

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Growing Your Insights Business

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.

Shane Skillen

Shane Skillen

Chief Executive Officer at Hotspex

Marketing Simplification Is The New Black

Brand Strategy

Marketing Simplification Is The New Black

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

How Apple, Samsung and Conjoint Came Together

Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.

TRC Market

TRC Market

Brand Strategy

New Y&R Study Explores The Hidden Side of Brands

Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest