Adopting an AI-enabled knowledge management platform can save not only time but money. Prevent repetitive research through using past work as a guidebook.
In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence. She whittles the nuances of AI down to an understandable and enjoyable read - easy enough for even a grandmother.
AI systems are evolving to solve issues related to enterprise search, including issues from human limitations, changing partners, and new staff.
Statistical and conceptual models are inherently limited. Market researchers need to turn to true experiments with control groups to really understand causality.
Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions.
Big data and AI have been integrated into many business applications, including some in MR.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Utilizing artificial intelligence in conversations to engage participants for insights in minutes.