AI systems are evolving to solve issues related to enterprise search, including issues from human limitations, changing partners, and new staff.
Statistical and conceptual models are inherently limited. Market researchers need to turn to true experiments with control groups to really understand causality.
Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
There are many caveats to consider in adopting a CRM system from both user experience and business objectives standpoints, in this age of data abundance and AI solutions.
Big data and AI have been integrated into many business applications, including some in MR.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Utilizing artificial intelligence in conversations to engage participants for insights in minutes.
[Big Ideas Series] Leveraging AI's ability to gain insights to test products and understand consumer behaviour with an objective, data-backed approach.
MRX is headed towards faster, better, cheaper insights as we adopt digital methodologies that make use of online opinions and social sentiment.