Archive: agile research

Retool Research Processes to Maintain Organizational Influence
Rick Kelly
Retool Research Processes to Maintain Organizational Influence

Fuel Cycle

Retool Research Processes to Maintain Organizational Influence

Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.

By Rick Kelly

Chief Strategy Officer at Fuel Cycle

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

Focus on LATAM

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Agility in Action: Navigating the New Normal with Julian Dailly
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

How to Maximize Insight Value

Research Methodologies

How to Maximize Insight Value

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Nina Glynn

Nina Glynn

Senior Content Manager at Bulbshare

Bias in Marketing Research: How to Avoid and Minimize

Research Methodologies

Bias in Marketing Research: How to Avoid and Minimize

Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Platformification of QualiQuant Continues

Insights Industry News

The Platformification of QualiQuant Continues

Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Agile Researcher: A Survival Guide

Focus on APAC

The Agile Researcher: A Survival Guide

Four ways to approach agile research and the related implications.

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

Does Market Research Need a Slow Revolution?

Does Market Research Need a Slow Revolution?

Applying tenets of the ‘Slow Movement’ to our market research work.

Chris Martin

Chris Martin

Chief Marketing Officer at FlexMR

Combining Design Thinking, Lean Startup, and Agile into a Single Framework (Part Seven)

Monthly Dose of Design

Combining Design Thinking, Lean Startup, and Agile into a Single Framework (Part Seven)

Combining Design Thinking, Lean Startup, and Agile into one framework.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Agile Frameworks – Scrum (Part Six)

Monthly Dose of Design

Agile Frameworks – Scrum (Part Six)

Learn about the Agile framework Scrum and how can it benefit MR.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Brand Strategy

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi null

Zappi

Agile Frameworks – Kanban (Part Five)

Monthly Dose of Design

Agile Frameworks – Kanban (Part Five)

What is Kanban and how can it benefit market researchers?

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Agile Principles for Market Research (Part Four)

Monthly Dose of Design

Agile Principles for Market Research (Part Four)

What is the Agile methodology? How can it benefit your organization?

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

10 Things We Learned While Building an Agile Research Platform

Research Methodologies

10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

Dana Kim

Dana Kim

Founder & CEO, CPTO & Founder at Highlight

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

ISA Corp

The Next Growth Opportunity: Customer Insights In the Age of Agile

Focus on APAC

The Next Growth Opportunity: Customer Insights In the Age of Agile

Agile is a key lever for growth.

Nichola Quail

Nichola Quail

Founder and CEO at Insights Exchange

New Ways of Working to Help Researchers Solve Problems, Test and Build Solutions (Part One)

Research Methodologies

New Ways of Working to Help Researchers Solve Problems, Test and Build Solutions (Part One)

Design Thinking, Lean Startup, and Agile are helpful ways of working.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Diving Deep on Creative Development

Artificial Intelligence and Machine Learning

Diving Deep on Creative Development

Brand messaging that is relevant to their target audience.

Methodify by

Methodify by

4 Steps to Creating and Executing a Successful Agile Research Strategy

Brand Strategy

4 Steps to Creating and Executing a Successful Agile Research Strategy

Uncover deep consumer insights and move quickly into market research.

William Cimarosa

William Cimarosa

VP of Market Research at Suzy

What is a Two-Speed Market Research Strategy?

Research Methodologies

What is a Two-Speed Market Research Strategy?

Is a two-speed market research strategy the key to unleashing our potential?

Emily James

Emily James

Insights Marketer at FlexMR

How to Think About ‘Insight’ for Real Business Impact

Insights Industry News

How to Think About ‘Insight’ for Real Business Impact

Are traditional views of insights outdated in today’s fast-paced business environment?

Tamara Franklin

Tamara Franklin

Content Marketing Manager at AYTM

7 Steps to Building a Scalable Agile Research Program

7 Steps to Building a Scalable Agile Research Program

Like the idea of becoming more agile but don’t know where to start? These steps will get you started.

Morgan Molnar

Morgan Molnar

Director of Product Marketing at SurveyMonkey Market Research Solutions

Diminishing Returns on the Need For Speed: Where’s the Limit?

Diminishing Returns on the Need For Speed: Where’s the Limit?

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Keith Sutherland

Keith Sutherland

Senior Consultant, Brand Engagement at MetrixLab

Three Trends That Will Define Market Research in 2021

Three Trends That Will Define Market Research in 2021

Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

The 5 Changes Accelerating Market Research Innovation

The 5 Changes Accelerating Market Research Innovation

Tech, agile, emotional measurement, and more.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Interview With James Turner of Delineate

CEO Series

Interview With James Turner of Delineate

How delineate has been able to thrive by offering clients what bigger firms can’t.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

4 Future of Insights Themes From IIEX North America 2020

4 Future of Insights Themes From IIEX North America 2020

from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.

Mark Hammer

Mark Hammer

CEO at Bloomfire

Making “Agile” Research Accountable

Making “Agile” Research Accountable

Strengthening your agile approach with behavioral science.

Max Zalewski

Max Zalewski

Director, Innovation Team at PRS IN VIVO

Key Takeaways From IIeX Europe 2020

CEO Series

Key Takeaways From IIeX Europe 2020

Your cheat sheet to IIeX Europe 2020.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
Sean Fallon,

Sean Fallon,

at QualSights & SIVO Insights

Interview with Matt Warta, CEO of GutCheck

CEO Series

Interview with Matt Warta, CEO of GutCheck

Insights on the application of agile research, automation, and more.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Agile Research: Misconceptions & Applications

Research Methodologies

Agile Research: Misconceptions & Applications

The full breadth of agile market research, and how to use it.

Batukhan Taluy

Batukhan Taluy

General Manager at Uservision

3 Core Requirements for Agile Market Research in 2020

3 Core Requirements for Agile Market Research in 2020

Learn the key requirements for implementing Agile Market Research.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

AYTM helped their partner conduct iterative research with ease

Lev Mazin

Lev Mazin

CEO at AYTM

5 Common Misconceptions of Agile Market Research

Research Methodologies

5 Common Misconceptions of Agile Market Research

Exploring five common misconceptions of agile market research that may be preventing full adoption.

Nicole Maher

Nicole Maher

How Insights Teams Can Help Drive Business Agility

Insights Industry News

How Insights Teams Can Help Drive Business Agility

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

Steve Hansen

Steve Hansen

How Agile Development Can Help Build a Better Paper Towel

Brand Strategy

How Agile Development Can Help Build a Better Paper Towel

CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.

Jay Rampuria

Jay Rampuria

EVP, Global Business & Corporate Development at Toluna

The Future is Agile

The Future is Agile

Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.

Leslie Albright

Leslie Albright

at Confirmit, Delvinia

Successful Product Innovation Leverages New Agile Research Approaches

Successful Product Innovation Leverages New Agile Research Approaches

Achieving sustainable growth and agile innovation in product innovation

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Bridge Strategy & Activation in an Agile Way

How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments

Matt Warta

Matt Warta

‘Insights on Demand’ is Transforming Market Research

‘Insights on Demand’ is Transforming Market Research

The future of market research is shifting towards democratization of insights that are available in real time

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

4 Agile Market Research Techniques to Expect in 2018

4 Agile Market Research Techniques to Expect in 2018

See what market research techniques are expected to make news in 2018.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Customer Experience (CX)

4 Tips for Successful Customer Co-Creation

Kevin Lonnie shares his four tips towards successful customer co-creation.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Why Your Marketing Department Needs Data. Right Now!

It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business.

Mark Simon

Mark Simon

Research Technology (ResTech)

Learning How To Fail: Innovating Outside Of The Industry

Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.

Rhoda Makled

Rhoda Makled

The Confluence of Agile Research & Customer Co-Creation

Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

What’s The Big Deal About Agile Research?

Agile research is a hot topic. Should it be? Ron Sellers offers a balanced perspective and sage advice as only he can.

Ron Sellers

Ron Sellers

Research Methodologies

Agile Research And Agile Running Backs

What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

The Catch-22 of Technology

The Catch-22 of Technology

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?

Zoë Dowling

Zoë Dowling

Research Methodologies

Agile Research: Mindset or Method?

Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Hacking & Collaborating: Disruptive Innovation through Inspiration

Research Technology (ResTech)

Hacking & Collaborating: Disruptive Innovation through Inspiration

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Agile Market Research 2.0: The Quick Consumer Read

What clients are looking for when they are asking for an agile market research solution is a quick consumer read.

Matt Warta

Matt Warta

Insights Industry News

Thinking Outside The “Project”

Don’t let the words “market research” deter you from getting the information you need in order to make the best possible business decisions.

Janet Kosloff

Janet Kosloff

Co Founder & Chief Executive Officer at Incrowed Inc

Educating the Market Researcher of Tomorrow

Insights Industry News

Educating the Market Researcher of Tomorrow

In one sense, the skills required today are very different and in some ways, the skills that make a good researcher are exactly the same.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Research Methodologies

Real-time Marketing & The Rise Of Agile Market Research

Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal