Brands must take creative risks in advertising to enter the competitive marketing industry.
Case study on how Hotspex used applied behavioural science and Google’s machine learning to create innovative advertising.
Find out how advertisers can use to Data Management Platforms to connect data at scale for insights.
[Insights That Work - Case Study] Research Now worked with Carat to understand the impact creative and messaging has on consumers’ awareness and brand perception in real time.
Seven ways that retailers as publishers and ad networks are changing marketing.
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
Spearheaded by the growth of Amazon, retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
A number of articles have propogated the belief that Millennials are not as responsive to advertising as other generational cohorts. Michael Wolfe challenges this assumption.
In the latest in our Big Ideas series, David Ellis outlines a few elements that are essential to making creative -- and therefore effective -- advertising.
Integrating digital data is an insights industry buzz, but does it really add value? Find out how digital data is becoming a major payoff in two foundational studies with Joel Rubinson.