Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.
Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...
Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...
Those in marketing analytics, research, and academia tend to view experiments as a gold standard. Careful…test vs. control reads are hard work too. I...
Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communica...
Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
The value of differentiating between non, never, and lapsed users.
The friction between insights and creative teams – and the solution.
How will 5G benefit consumers, investors, businesses, & marketers?
Which attribute ratings are most responsive to ad spending?
Using Zappi Amplify TV to vet and refine a high-impact holiday ad.
A case study focused on an insurance company’s advertising strategy.
Gathering insights via scrapbooks and collages.
Seven busted myths that will lead to better marketing and research.
Where scent and marketing meet.
Why targeting ads should be prioritized over expanding their reach.
Market research, customer experience, and advertising, meet Gen Z.
Launch innovative tools that drive impact and ROI for global insights.
Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?
There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.
The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...
Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.
There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?
Scent sells (even if the smell is particularly smelly).
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.
Which advertising tracking strategy is right for your company?
How to effectively measure advertising effectiveness.
How advertising could flip the script for Netflix.
Understanding the millennial market and the shift towards a market focused on instant gratification.
Super Bowl Ads more effective than ever.
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.
Labatt Breweries case study on testing digital content advertising.
A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.
Using neuroscience for insights into socially-charged advertising messaging.
The growing popularity of podcasting might make brands increase their share in this rising market
Voxpopme helped Microsoft identify personalities that would resonate with customers
Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data
System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth
Keeping ads shorter to keep consumers’ attention longer
Joel Rubinson offers his views on how ad research has changed because of digital and what it means for the future
How marketers are moving toward digital strategies for increased ROI
The call for brands to take creative risks in advertising
Utilizing eye tracking studies to reveal what drives advertising viewership
Finding quick & actionable insights through a compelling respondent experience
Case study on using applied behavioural science for Google advertising
YouGov provided tracking insights for a television ad campaign
How to leverage Data Management Platforms (DMPs) for insights
Eye tracking surveys of Super Bowl advertisements
LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.
ZappiStore utilized agile methods to test Hershey Canada advertising
A blueprint for successful advertising starting with creative design.
Research Now and Carat’s real-time, on brand ad tracking.
7 ways retailers as publishers & ad networks are changing marketing.
Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?
Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
The essential elements to making creative — and effective — advertising.
Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.
Do you know which of your brand identity elements are driving the distinctiveness of your brand?
Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.
Brands and advertisers can benefit like never before from emerging data collection techniques.
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
Visual engagement analytics firm Sticky ran a study to compare how hard it is to engage baby boomers vs. millennials with digital ads.
We are looking at the new, data & software fueled marketing world order and research doesn’t have a clear role in it.
The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.
The next year looks to be an exciting time for research suppliers and clients alike.
Good advertising works by creating mental availability. They find a natural place for the brand in the brain.
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
Re:think 2015 looked to reconcile old and new, though at times it had the feeling of an uneasy summit meeting.
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
Big Data will have big implications moving forward for just about everything, including marketing.
The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.
The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.
Here is a crash course on intent marketing, and some important questions about this new model.
Having analyzed the brand equity of hundreds of brands, CPG and non-CPG, US and global, I want to share my thoughts on this subject.
Five marketing trends highlighted by the Publicis/Omnicom merger.
Two CEOS speak at ARFAM about their experience with media measurement.
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.
A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.