Archive: advertising research

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Focus on APAC

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM

Focus on LATAM

Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM

Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

How Can You Tell If Your Advertising is Working?

LevelUP Your Research

How Can You Tell If Your Advertising is Working?

Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

LATAM

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Marketers, Stay in Your Lane

Gain & Retain®

Marketers, Stay in Your Lane

Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Are your Experiments Misestimating the Effectiveness of your Advertising?

LevelUP Your Research

Are your Experiments Misestimating the Effectiveness of your Advertising?

Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Now that I have your ATTENTION! Part Three

Gain & Retain®

Now that I have your ATTENTION! Part Three

Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communica...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Redefining Brand Tracking with a Consumer-Centric Approach

Research Methodologies

Redefining Brand Tracking with a Consumer-Centric Approach

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

Rebecca Brooks

Rebecca Brooks

Brand Research 101: Clearly Differentiating Non Users

LevelUP Your Research

Brand Research 101: Clearly Differentiating Non Users

The value of differentiating between non, never, and lapsed users.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

When Will There Be Peace Between Creatives and Researchers?

Gain & Retain®

When Will There Be Peace Between Creatives and Researchers?

The friction between insights and creative teams – and the solution.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Consumers and the Future of the 5G Wireless Communications Industry

Executive Insights

Consumers and the Future of the 5G Wireless Communications Industry

How will 5G benefit consumers, investors, businesses, & marketers?

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Brand-building: What Brand Beliefs Can You Really Move?

LevelUP Your Research

Brand-building: What Brand Beliefs Can You Really Move?

Which attribute ratings are most responsive to ad spending?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Brand Strategy

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi null

Zappi

Brand Strategy

Validating Advertising Campaigns During a Tumultuous Year

A case study focused on an insurance company’s advertising strategy.

Suzy null

Suzy

Scrapbooking as a Research Tool

Research Methodologies

Scrapbooking as a Research Tool

Gathering insights via scrapbooks and collages.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

Busting Seven Marketing Myths

LevelUP Your Research

Busting Seven Marketing Myths

Seven busted myths that will lead to better marketing and research.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Unmasking Scents – Your Nose Knows More than You Think
Dawid Adamczyk

Dawid Adamczyk

Business Development Manager at NEUROHM

Why Targeting Eats Reach-Based Media Strategies for Lunch

LevelUP Your Research

Why Targeting Eats Reach-Based Media Strategies for Lunch

Why targeting ads should be prioritized over expanding their reach.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Customer Experience (CX)

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Market research, customer experience, and advertising, meet Gen Z.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Stop Ignoring Your Price Brand!

Gain & Retain®

Stop Ignoring Your Price Brand!

Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Two Faces Have I – One to Show, One to Hide

Gain & Retain®

Two Faces Have I – One to Show, One to Hide

There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Diminishing Returns on the Need For Speed: Where’s the Limit?

Diminishing Returns on the Need For Speed: Where’s the Limit?

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Keith Sutherland

Keith Sutherland

Senior Consultant, Brand Engagement at MetrixLab

The Folly of the ‘The Long and the Short of It’

Gain & Retain®

The Folly of the ‘The Long and the Short of It’

Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Heartstring Wars – The Festive Season Battleground

Gain & Retain®

Heartstring Wars – The Festive Season Battleground

There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Lead By The Nose: It’s Time to Embrace Scent Advertising

Behavioral Science

Lead By The Nose: It’s Time to Embrace Scent Advertising

Scent sells (even if the smell is particularly smelly).

Hannibal and

Hannibal and

Insights Associates at Olson Zaltman

How to be Bland: Insights From Direct-to-Consumer Branding

Brand Strategy

How to be Bland: Insights From Direct-to-Consumer Branding

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

Anurag Banerjee

Anurag Banerjee

Co-Founder and CEO at Quilt.AI

English Dominant Hispanics Change How Brands Advertise

International Market Research

English Dominant Hispanics Change How Brands Advertise

Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Brand Advertising vs. Performance Advertising: Which Is Right For You?

Research Methodologies

Brand Advertising vs. Performance Advertising: Which Is Right For You?

Which advertising tracking strategy is right for your company?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Customer Acquisition Forecast

Research Methodologies

Customer Acquisition Forecast

How to effectively measure advertising effectiveness.

Art Klein

Art Klein

Partner, Co-President at MSW Research

How Netflix Will Transform Brand Marketing

CEO Series

How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

Understanding the millennial market and the shift towards a market focused on instant gratification.

Nicole Bitette

Nicole Bitette

Super Bowl 2019 Advertising Effectiveness

Super Bowl 2019 Advertising Effectiveness

Super Bowl Ads more effective than ever.

Michael Wolfe

Michael Wolfe

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Insights Industry News

How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.

Eugine Dychko

Eugine Dychko

Marketing Manager at Crello

Labatt: Why Every Marketer Should Be Rushing to Test Their Digital Ads

Labatt: Why Every Marketer Should Be Rushing to Test Their Digital Ads

Labatt Breweries case study on testing digital content advertising.

Adam Froman

Adam Froman

CEO at Delvinia , Methodify

Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts

Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts

A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.

Tim Hoskins

Tim Hoskins

Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

Brand Strategy

Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

Using neuroscience for insights into socially-charged advertising messaging.

Nikki Westoby

Nikki Westoby

Audio Storytelling: Earn a Steady Share of Voice in Podcasting

Audio Storytelling: Earn a Steady Share of Voice in Podcasting

The growing popularity of podcasting might make brands increase their share in this rising market

Arundati Dandapani

Arundati Dandapani

Creator at Generation1.ca

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Voxpopme helped Microsoft identify personalities that would resonate with customers

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Research Now SSI and RhythmOne Validate IKEA’s Digital Ad Spend

Research Now SSI and RhythmOne Validate IKEA’s Digital Ad Spend

Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data

Gary Laben

Gary Laben

Chief Executive Officer at Research Now SSI

Testing Every Ad Unlocks Cereal Share Growth

Testing Every Ad Unlocks Cereal Share Growth

System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth

Tom Ewing

Tom Ewing

Six-Second Ads: How Marketers Can Make Every Second Count

Six-Second Ads: How Marketers Can Make Every Second Count

Keeping ads shorter to keep consumers’ attention longer

David Waterhouse

David Waterhouse

Communications Director at Realeyes

Talking Ad Research With Joel Rubinson

CEO Series

Talking Ad Research With Joel Rubinson

Joel Rubinson offers his views on how ad research has changed because of digital and what it means for the future

Joel Rubinson

Joel Rubinson

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

CEO Series

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are moving toward digital strategies for increased ROI

Brett House

Brett House

Nielsen at VP, Product Marketing and Strategy

Creative Bravery: A Means to Profitable Growth

Creative Bravery: A Means to Profitable Growth

The call for brands to take creative risks in advertising

Bianca Pryor

Bianca Pryor

Senior Vice President at System1 Research

Why Viewability is Failing You

Insights Industry News

Why Viewability is Failing You

Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

Finding quick & actionable insights through a compelling respondent experience

Sue Maldonado

Sue Maldonado

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising

Behavioral Science

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising

Case study on using applied behavioural science for Google advertising

Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

How to Plan & Track Your Way to a Successful Campaign

How to Plan & Track Your Way to a Successful Campaign

YouGov provided tracking insights for a television ad campaign

Ted Marzilli

Ted Marzilli

10 Step Guide to Using DMPs for Insights

Research Technology (ResTech)

10 Step Guide to Using DMPs for Insights

How to leverage Data Management Platforms (DMPs) for insights

Sam Curtis

Sam Curtis

Humor Wins in 2018 Super Bowl Commercials

Research Methodologies

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Game On: Explicit & Implicit Impact of Advertising in Mobile Games

Game On: Explicit & Implicit Impact of Advertising in Mobile Games

LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.

Joan Cassidy

Joan Cassidy

Vice President at Lieberman Research Worldwide

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

ZappiStore utilized agile methods to test Hershey Canada advertising

Georgia Psyllidou

Georgia Psyllidou

Director, Digital & Marketing Analytics at ZappiStore

Are You Still Testing Ads When It’s Too Late?

Research Methodologies

Are You Still Testing Ads When It’s Too Late?

A blueprint for successful advertising starting with creative design.

Frank Buckler

Frank Buckler

Founder & CEO at Success Drivers

Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands

Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands

Research Now and Carat’s real-time, on brand ad tracking.

Liam Corcoran

Liam Corcoran

Vice President Ad and Audience Measurement EMEA at Research Now

Get Ready For The Next Sea Change In Marketing

Get Ready For The Next Sea Change In Marketing

7 ways retailers as publishers & ad networks are changing marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Undertone & System1 Prove Emotion Drives Digital Profit

Undertone & System1 Prove Emotion Drives Digital Profit

Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.

Jocelyn Simon

Jocelyn Simon

How a Human Insights Approach Can Transform Routine Market Research

Research Methodologies

How a Human Insights Approach Can Transform Routine Market Research

How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Insights Industry News

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The Myth of Millennial Ad Responsiveness

Insights Industry News

The Myth of Millennial Ad Responsiveness

Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.

Michael Wolfe

Michael Wolfe

CEO Series

Making Great Advertising

The essential elements to making creative — and effective — advertising.

David Ellis

David Ellis

CEO Series

Marketing Research + Digital Data = Amazing Results. PROVEN

Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

It’s 3AM, Do You Know What Your Distinctive Brand Assets Are?

Do you know which of your brand identity elements are driving the distinctiveness of your brand?

Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

Insights Industry News

Information Addiction: The Implications for Society, Brands, Advertising & Research

Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Research Methodologies

Super Bowl 2017 Ad Effectiveness

While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.

Michael Wolfe

Michael Wolfe

Research Technology (ResTech)

How Brands & Advertisers Benefit from Emerging Data Collection Techniques

Brands and advertisers can benefit like never before from emerging data collection techniques.

Richard Thornton

Richard Thornton

NED at Walr

Research Technology (ResTech)

Trump Ads Won the Election (and what marketers and advertisers can learn from it)

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Methodologies

What Makes a Great Super Bowl Ad?

Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.

Michael Wolfe

Michael Wolfe

Research Methodologies

New Paradigm for Advertising Effectiveness Research & Measurement

Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.

Michael Wolfe

Michael Wolfe

Millennials Are a Tough Bunch to Market to

Visual engagement analytics firm Sticky ran a study to compare how hard it is to engage baby boomers vs. millennials with digital ads.

David Frankle

David Frankle

Insights Industry News

Madtech: Friend Or Foe?

We are looking at the new, data & software fueled marketing world order and research doesn’t have a clear role in it.

Peter Orban

Peter Orban

Brand Strategy

Measuring The Long-term “Success” Of A Super Bowl Ad Campaign

The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.

Rebecca Brooks

Rebecca Brooks

Six Market Research Trends For 2016

Six Market Research Trends For 2016

The next year looks to be an exciting time for research suppliers and clients alike.

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Insights Industry News

How Brands Really Grow 5: Shaping What People Want

Good advertising works by creating mental availability. They find a natural place for the brand in the brain.

Jan Hofmeyr

Jan Hofmeyr

Chief Researcher at Kantar TNS

Insights Industry News

How Brands Really Grow 4: Great Advertising

One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.

Jan Hofmeyr

Jan Hofmeyr

Chief Researcher at Kantar TNS

Research Technology (ResTech)

Measurement Is Falling Short In A Cross-media World

Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Re:think 2015: Searching For Truths in the Analytic Age

Re:think 2015 looked to reconcile old and new, though at times it had the feeling of an uneasy summit meeting.

Tom Ewing

Tom Ewing

Insights Industry News

The Investment Outlook for Insights: A View from the Capital Markets

The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?

Corey Luskin

Corey Luskin

Managing Director at England & Company

How The Big Game Is Driven By Big Data

Big Data will have big implications moving forward for just about everything, including marketing.

May Nguyen

May Nguyen

Brand Strategy

Super Bowl XLVIII Ad Engagement Review: Why Brands Must Engage, Not Just Entertain

The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Women in Research (WIRe) NYC Chapter meet up delivers

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

Rachel Dreyfus

Insights Industry News

Is The Road To Marketing Success Paved With Good Intentions?

Here is a crash course on intent marketing, and some important questions about this new model.

Tom Ewing

Tom Ewing

Brand Strategy

An Insider Look At Reinventing Brand Equity Tracking

Having analyzed the brand equity of hundreds of brands, CPG and non-CPG, US and global, I want to share my thoughts on this subject.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

What The Publicis / Omnicom Merger Reveals About The Future Of Marketing

Five marketing trends highlighted by the Publicis/Omnicom merger.

Aaron Paquette

Aaron Paquette

Executive Vice President - Media & Entertainment at Vision Critical

Research Methodologies

#ARFAM8 : Measurement issues from the CEO perspective

Two CEOS speak at ARFAM about their experience with media measurement.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : A Path to a Multi-Platform Solution

A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice

Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.

Jonathan Ewert

Jonathan Ewert

Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors

Insights Industry News

Millward Brown Shows Love To Emotional Measurement & BrainJuicer Returns The Favor

A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook