Effectiveness scores for this year’s crop of Super Bowl ads were higher than for any of the last six years.
Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their 'Real People' advertising campaign.
[Insights that Work - Case Study] System1 Research tested the effectiveness of ads for multiple food and drink producers to satisfy clients' planning needs and drive brand growth.
What emotions used in advertising resonated with consumers during the Super Bowl? Find out in these eye tracking surveys.
[Insights That Work - Case Study] ZappiStore utilized agile methods to quickly and cost-efficiently test Hershey Canada's use of an OLV creative for TV with actionable recommendations.
A number of articles have propogated the belief that Millennials are not as responsive to advertising as other generational cohorts. Michael Wolfe challenges this assumption.
How well do Super Bowl ads drive customers to spend money or do some kind of proactive and positive behavior towards the advertised brand?
Here are some hard facts about Super Bowl advertising, what makes it different from other TV ads, and how do you make sure yours breaks through and generates the buzz that builds your brand.
Analyzing the influx of buzz around the ad can give a brand a serious boost in momentum. What we don’t really discuss is how the advertising holds up over the course of the year or even longer in the brand’s lifetime.
Dear marketing researchers: are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?