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Shopper Intelligence

Insights: advertising effectiveness

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their 'Real People' advertising campaign.

Dave Carruthers

Testing Every Ad Unlocks Cereal Share Growth

[Insights that Work - Case Study] System1 Research tested the effectiveness of ads for multiple food and drink producers to satisfy clients' planning needs and drive brand growth.

Tom Ewing

Humor Wins in 2018 Super Bowl Commercials

What emotions used in advertising resonated with consumers during the Super Bowl? Find out in these eye tracking surveys.

Joey Goldberg

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

[Insights That Work - Case Study] ZappiStore utilized agile methods to quickly and cost-efficiently test Hershey Canada's use of an OLV creative for TV with actionable recommendations.

Georgia Psyllidou

The Myth of Millennial Ad Responsiveness

A number of articles have propogated the belief that Millennials are not as responsive to advertising as other generational cohorts. Michael Wolfe challenges this assumption.

Michael Wolfe

Super Bowl 2017 Ad Effectiveness

How well do Super Bowl ads drive customers to spend money or do some kind of proactive and positive behavior towards the advertised brand?

Michael Wolfe

What Makes a Great Super Bowl Ad?

Here are some hard facts about Super Bowl advertising, what makes it different from other TV ads, and how do you make sure yours breaks through and generates the buzz that builds your brand.

Michael Wolfe

Measuring The Long-term “Success” Of A Super Bowl Ad Campaign

Analyzing the influx of buzz around the ad can give a brand a serious boost in momentum. What we don’t really discuss is how the advertising holds up over the course of the year or even longer in the brand’s lifetime.

Rebecca Brooks

Measurement Is Falling Short In A Cross-media World

Dear marketing researchers: are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

An Insider Look At Reinventing Brand Equity Tracking

Just like no one wants ¼” drillbits, but plenty want ¼” holes, marketers don’t want brand tracking…they want a brand success system. This system needs to seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.

Joel Rubinson