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June 25, 2010
Every so often, it’s fun to go back and see how we saw things then (like Brands expected to disapper in 2011).
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It’s been a crazy week and blogging activities have suffered as a result, but the news stops for no one and quite a few things popped up that are worth bringing to your attention. Here is what caught my eye so far this week; click on the quote to go to the original content.
It’s going to be an interesting next few years for the CPG industry, and researchers will be playing a critical role in helping brands understand how changes in consumer communication channels are impacting sales channels.
No big surprises here, but sad nonetheless.If these are major clients for you, it may be time to start cultivating some strong back-ups!
Adobe is offering a free copy of a report on VOC program adoption that very interesting on a few levels. One standout is the growing importance of this topic in the Board room, but the confusion about how to implement a successful VOC measurement program. Sounds like a job for MR to me!
PepsiCo continues to make waves with their pioneering new marketing direction. Is MR paying attention? PepsiCo understands the potential of social media and mobile as primary engagement and feedback channels, and is proving it.
Neuromonitoring continues to capture the imagination of the general media as well as marketers. A new study conducted at UCLA shows promise for fMRI as not just an observational tool, but also how it can be used to predict future behavior more accurately than self-reported data.
That’s it for the general week in review. We hope you find these articles as interesting and useful as we did!
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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