Manage your listing
Follow a step-by-step guide with online chat support to create or manage your listing.
Community
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
May 15, 2012
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2012
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
by Jeffrey Henning
0
- ‘The role researchers play today might not be there tomorrow’ – Brian Tarran of Research magazine interviews Stan Sthanunathan of Coca-Cola on the themes of his keynote speech at The Market Research Technology Event, which ranged from the Singularity to the decline of the question to the rise of disruptive technology.
- Why recall must die: Capturing the Point of Emotion – Andrew Jeavons of Survey Analytics discusses research into human memory processes that reveals that the act of recall is itself an act of revision, casting further doubt on the accuracy of memory. Strong emotions are necessary to form lasting memories, and many of the past activities researchers ask respondents to recall are emotionally unimportant, and therefore hard to recall with accuracy. Andrew argues we need to replace recall techniques with “in the moment” techniques harnessing smart phones, to capture information at the “Point Of Emotion”.
- Through the eyes of a market research methodologist – Annie Pettit of Conversition deconstructs the research cited in 4 recent ad campaigns and news stories.
- market research methodologistmoves toward online data collection – Dana Stanley of Research Access writes that the 2020 U.S. Census will include an online option (following in the footsteps of the 2011 U.K census). As an initial test, the American Community Survey (which replaced the Census “long form”) is planning to use an online survey, followed two weeks later if no response is received by a paper form sent through the mail, followed by a postcard reminder if necessary.
- 7 best practices for buttons – Caroline Jarrett has 7 commonsensical guidelines for buttons on web forms and surveys, illustrated with real-life examples that fail to follow them. She provides enough detail from her usability research to make the article a pleasure – “a buttony pleasure”.
- How to Fix the 8 Most Common Errors In Social Media Monitoring Data – Katie Delahaye Paine addresses eight common mistakes she sees when collecting and reporting on social media data to track earned media for brands.
- A new role for market researchers? – Research magazine has launched a new feature, a LinkedIn group for debates. The inaugural debate is on what role researchers want to play in the future and what tools they will need to execute this role. Adriana Rocha of eCGroup Solutions kicks off the debate by discussing the collision of technology players and research agencies; she predicts the need for “Chief Research Technology Officers” to manage enterprise adoption of new research technologies.
- Innovate or die: What Facebook’s Instagram acquisition means for the market research industry – Allen Fromen of GfK says that when Facebook pays $1 billion for a 30-person mobile-software company with 1 product and $0 in revenue, it’s proof that mobile is the future. If you’re an agency, he says, get your company on board with mobile now.
- Perverted by language – Tom Ewing of Brainjuicer points out that we in research are trying to talk the behavioral economics talk, but our old jargon and tired metaphors like “customer journey” and “decision-making process” show that we haven’t quite internalized it yet.
- Twitter data sifter gets $7.2m investment – Brian Tarran of Research reports that Datasift, which licenses Twitter data for market research, raised $7.2 million in a Series A round with its existing investors. The money will help the firm address its backlog of interest: it has served 200 customers with another 1,000 potential customers on a waiting list.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Jeffrey Henning
Research Methodologies
A Festivus for the Rest of Us Respondents
Reflecting on how we can improve survey design for respondents.
Jeffrey Henning
Chief Research Officer at Researchscape
Brand Strategy
Aliens vs. Dinosaurs
Given the diverse backgrounds of market researchers, there is a real need to continuously train.
Jeffrey Henning
Chief Research Officer at Researchscape
Insights Industry News
Researchers and the Love of Learning
MRII’s survey on how the market research industry is doing in career satisfaction, growth opportunities, and learning preferences.
Jeffrey Henning
Chief Research Officer at Researchscape
#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
ARTICLES
Top in Quantitative Research
Research Methodologies
Moving Away from a Narcissistic Market Research Model
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Devora Rogers
Chief Strategy Officer at Alter Agents
Qualitative Research
The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch
Senior Content Producer at Greenbook
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers