Categories
October 30, 2018
Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018
0
People are bombarded at the end of the year with assorted Top 10 lists, covering all sorts of topics – movies, songs, books, dumb things said by politicians, etc. I thought I would jump the gun before eyes glaze over, and look back at the Top 10 most widely read GreenBook blog posts of the year, through the end of the third quarter. This gives us insight into what market researchers are currently interested in, worried about, etc.
Without further ado, here it is:
It’s a pretty diverse and interesting list. Only two authors had two articles in the Top 10, the inestimable Ray Poynter and your (ahem) humble Editor. Certain themes emerge:
Clearly, these themes indicate that “bigger” ideas get more widespread readership – larger trends in the industry, what the major challenges are, which methods are more than just blips on the radar, news that have widespread import. This all makes perfect sense. Blog postings that focus on specific topics get a more focused readership.
A further point related to the above… None of the Top 10 function explicitly (or even implicitly) as sales documents. One of my mantras to authors who submit articles for consideration has been that the GreenBook Blog is a marketplace for ideas, not a marketplace of companies. If you present good ideas, sure, it will help your own and your company’s reputations. A barely disguised sales sheet won’t get past editorial review because it will turn readers off. I could argue that it is also a major reason why people won’t go to conferences, but that could be the subject of a later article…
The rankings also speak to the important position that GRIT now occupies for the industry. Market researchers read the report, and they read news about early findings. Given that the latest wave of GRIT is in field now, it behooves more researchers to participate in the survey. The first 2018 wave saw a major increase in number of responses, but with even more responses, we can conduct even deeper analyses among different regions and constituencies on important topics. It’s important, so please make your views known.
So, that is the Top 10 so far. We will update this list at the end of the year, and see if anything changes. I look forward to seeing new submissions that try to crack the list.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Larry Friedman
Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...
Join us in taking a look back at the top 20 blogs of 2019.
An analysis of the top strategic consultancies in MR.
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get what matters, straight to your inbox.
Curated by top Insight Market experts.
67k+ subscribers