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October 20, 2014
GreenBook and NewMR have formed a strategic alliance – the New Global Strategic Alliance.
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Editor’s Note: Today we announced that GreenBook and NewMR have formed a strategic alliance to support and reinforce both organizations’ industry leading offerings of thought leadership, multi-media, education and events. A particular focus will be deep collaboration on the further development of the global Insight Innovation eXchange (IIeX) conference series.
The plan has many dimensions and lots of different initiatives are being looked at, but it starts with Ray Poynter, founder of NewMR, becoming the Chief Architect of IIeX in Europe and Asia Pacific. Those events could not possibly be in better hands.
We are thrilled to have someone with Ray’s unrivaled industry stature and experience leading the charge for IIeX in Europe and Asia Pacific. His unique view of the global marketplace and passion for creating new models of engagement and knowledge sharing is just what IIeX needs to maintain its status as the home of thought leadership in our space. NewMR and GreenBook have a rich history of past collaborations and share a similar outlook on the future of insights, so this is an ideal and natural match.
That is my take, and below is Ray’s. I hope you’ll all join me in welcoming Ray and his team into the GreenBook family!
By Ray Poynter
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of social media research, growth in implicit and neuro approaches, and an avalanche of mobile approaches. In addition to the changes in techniques there has been a shift in how market research is seen, from a supplier of information towards a supplier of advice and becoming advocates on behalf of (and increasingly in collaboration with) customers and citizens.
This period of rapid change has brought with it many benefits, many new options, and many new challenges. The challenges include:
For the last few years #NewMR has been at the forefront of sharing and facilitating the growth of new market research ideas, through networking, virtual events, and the production of content designed to combine the best of the new with the best of the old. During that time we have worked increasingly closely with the Greenbook portfolio of initiatives, such as the GreenBookBlog and IIeX events. This working relationship has highlighted the opportunity to work even closer to help supercharge the movement towards the better use of new market research.
The New Global Strategic Alliance
I am delighted to announce that GreenBook and NewMR have formed a strategic alliance to make us better able promote the events, ideas, and changes that we think will benefit insight professionals and the users of insights.
The sorts of things this alliance will deliver include:
So, fasten your seatbelts, the pace is about to get even faster!
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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