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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 21, 2017

Of the 3,244 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Of the 3,244 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

  1. Millennial Myths and Realities – Ipsos MORI offers a nuanced commentary on Millennials, noting “We are generational researchers and believe in its power to predict future directions, but that doesn’t mean we want to explain everything as generational. In fact, the opposite is true: we see our job as separating the different types of effect and not to claim generational impact when the evidence is weak.”
  2. And the Winner Is… The Exit Poll – In the wake of the UK General Election, Jane Bainbridge of Research Live recaps the performance of polls.
  3. ESOMAR Congress 2017 – Read all about the program for this year’s Annual Congress in Amsterdam in September.
  4. Eight Reasons to Attend the June 27-28 Sentiment Analysis Symposium – Can’t get to Amsterdam? Seth Grimes invites you to his Sentiment Analysis Symposium in New York next week, which will cover natural language processing, speech analytics, facial coding, and emoji for applications from CX and MRX to finance.
  5. Ready for the Digital Revolution? 3 Tips from the Web Tomorrow Event – Jilke Ramon of InSites Consulting recaps Web Tomorrow, noting the important of challenging your status quo and finding the right technology fit while not ignoring the human touch.
  6. Does It Sell? Content Marketing Tips – Isabel Gautschi and Sean Campbell of Cascade Insights have eight questions you should ask to gauge the effectiveness of your content marketing, starting with, “What are buyers searching for on Google?”
  7. Who are IIEX’s Biggest Influencers in 2017? – Maura Woodman of Affinio looks at top influences and niche influencers at IIEX.
  8. Amazon Now Ranked Fourth in BrandZ Top 100 2017 – A week before Amazon announced its acquisition of Whole Foods, Nigel Hollis of Kantar Millward Brown wrote, “For me, … it is the return to bricks experimentation that is most interesting. Amazon’s foray into physical bookstores has been going since 2015 and is positioned as simply a better way to discover books, but for a more radical approach we must look at its grocery business.”
  9. What is Artificial Intelligence? – Andrew Jeavons of Mass Cognition provides historical context about AI with some caveats for market researchers: “Any AI must have a goal, an outcome that it can ‘navigate’ to and so be termed intelligent”; “the target state could be market share, or ROI or any number of KPIs.”
  10. Silos: Good for Grain, Bad for Market Research – Keri Vermaak of Infotools provides three tips to overcome silos: design for synthesis from the outset, use a single platform, and provide broad access to the data.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. The following links are excluded: links promoting RTs for prizes, links promoting events in the next week, pages not in English, and links outside of the research industry (sorry, Bollywood).


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