The research industry is changing; new methods, new verticals, and new skills are emerging every day, along with greater competition for research budgets. Clients also are clamoring for new ways to find vendors, and increasingly are looking for ways to simplify the search process. The GreenBook Marketing Research Directory, in collaboration with the MRGA, Kinesis Survey Technologies, and Bly & Bly Analysis is undertaking the task of defining a new taxonomic classification system to meet the needs of both clients and suppliers in the 21st Century. In order to do that, we need your help.
We have developed a short survey to help us understand how suppliers define themselves and how clients want to search for suppliers. The survey should take less than ten minutes of your time, and it will help us better meet the needs of the industry by defining a whole new classification system for our online and print directories. Please take a few minutes to help us meet your needs by clicking on the link below and taking the survey?
Please note that due to the nature of our social media based recruiting model, we cannot allow individuals to start and stop the survey; once you begin, leave your browser window open until you finish the survey. Also, even though you can participate multiple times, we have systems in place to eliminate duplicates during data cleaning, so please don’t try to participate more than once.
Thank you for your valuable time and effort; we promise that the data will be put to good use to help us meet your needs more effectively in the future!
The GreenBook Directories Team