Research Technology (ResTech)

May 10, 2011

Technology Driven Market Research Event: The Kickoff Session Video

Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

0

The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we’re going as a result.

This is 1 of 4 and I’ll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org; those three amazing thought leaders together on the same stage make the session something really special!

Here is the first one:

 

I guess it is true that the camera adds 20 pounds to you! Or  more realistically, I need to lose some weight… In any event, I hope you enjoyed listening half as much as I enjoyed talking with this great crowd at the TDMR!

A few people have requested the deck that I used; here it is as well.

GRIT Winter 2010 TDMR Presentation final 2

Check back here for the next videos in the series soon!

[Update 04/11]

The second video is up, this one gets into the Top 50 Most Innovative Companies and the panel discussion:

[2nd Update 04/11]

The third and fourth videos are up, these are all of the panel discussion about current trends in the industry and the implications of those trends for us all. Really good stuff!

 

 

0

innovationstate of the industry

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Leonard Murphy

Unveiling the Human-Centric Research Revolution with GoodQues

CEO Series

Unveiling the Human-Centric Research Revolution with GoodQues

Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank

CEO Series

From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank

Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

CEO Series

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*