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Research Technology (ResTech)
October 27, 2011
Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that.
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It is so refreshing to be at a conference put on by a trade organization where the debate is not focused on “if or when” market research should (maybe, possibly, if there is no other choice in the matter) consider joining the 21st Century. Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that. It is the conversation that has to happen, and ESOMAR is showing true leadership by crafting an event that is addressing the need. Plus they know how to put on a first class conference; the combination of great content and a well done event experience deserves kudos.
Being a conference that encompasses social media, it’s no surprise that there are many folks blogging here and the Twittersphere has been filled with activity as people have shared the great information and insights out of every presentation. I’m not going to recap each of the sessions or analyze the tweetstream; industry luminaries JeffreyHenning, Annie Pettit, Tom Ewing, and the ESOMAR team have done a far better job than I could providing in depth coverage and you can see the Twitter activity by following the #eso3D hashtag. Jeffrey has made it especially easy for us all (he’s just that kind of guy!) by posting links to each of the posts:
Day 1 Recaps:
- The Business of Influence: Reframing Marketing for the Digital Age
- Digital Trends Forecast 2012
- Eve-olution: Why Women Rule the Web
- The Researchification of Games
- How Far is Too Far: Traditional, Flash & Gamified Surveys
- Facial Imaging: The New Face of Online Survey Research
- The Rosetta Stone Meets Foucault
- Review of a Decade of Netnography Research
- Tell Me What You Want, What You Really, Really Want
- How Public is Social Media? Research Perspectives
Recaps from Annie:
- Keynote by Philip Sheldrake
- Digital Trends by Dominic Harrison
- Why Women Rule the Web by Yahoo and TNS
- The Researchification of Games by Peter Harrison
- How Far is Too Far by Bernie Malinoff
- Facial Imaging
- A Decade of Netnography
Wrapups from others:
- Three Routes to Digital Enlightenment (Tom Ewing)
- ESOMAR 3D Day 1 (Erika Harriford-McLaren)
From this cornucopia of cutting edge goodness what were the key takeaways? Here is my list:
Those are the things that stood out to me on this excellent first full day of the ESOMAR 3D conference. Tomorrow promises to underline those points while generating whole new ones. I’m looking forward to taking it all in and distilling it for everyone who wasn’t fortunate enough to be able to attend this truly stellar event. Look for my post on Day 2 over the weekend.
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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