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Dana Stanley
Greenbook’s Chief Revenue Officer
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Research Technology (ResTech)
April 29, 2011
Cool Updates On Gamification And The AMA Market Research Executive Forum
Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA.
by Leonard Murphy
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The response to last week’s Guest Post by Betty Adamou and Research World Connect on the Future of Research Through Gaming was so great that I couldn’t resist posting this excellent presentation from Elias Veris of InSites Consulting as an unofficial follow-up. Check it out:
The topic of “gamification” seems to have reached critical mass (or at least major buzz levels) lately. Sean Copeland of the New Market Research blog also just posted a great article on the subject:
With all this activity I am sure someone will take the leap soon and actually release a “research game”; I wonder who will be first? My bet is that it will come from outside of the traditional market research industry, but I hope I’m wrong; It would be great to see a MR company lead the industry in this way!
Remember back in March when we posted about the great “Truth & Transformation: Activating Research to Lead Growth” Executive Leadership Forum put on by the AMA? It was a great event chock-full of fantastic action-oriented presentations by a bevy of senior client-side research leaders. Well, the AMA just released a report on the event and a webinar that includes some significant insights and recommendations for the industry. You can download a copy of the report here:
040911 – MREF Final Report – actual final – no kidding
And you can register to watch the webinar here:
http://archives.subscribermail.com/msg/64dd184fd6b1437888f9f1a8d1df0917.htm
I hope you enjoy these updates as much as I did; they certainly provide great food for thought for the weekend!
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