Categories
Research Technology (ResTech)
February 22, 2017
Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?
0
By Tim Gorham
Most organizations across the market research industry have chosen cloud hosting for their survey data storage. For them, it’s easier to manage, easier to budget for, and secure enough for their needs.
But a core group are not prepared to jump to the cloud. For them, they choose to physically control survey data centers located on company property. And we’re very familiar with their rationale, since Voxco offers one of the few professional survey software platforms that is available on-premise.
So why is this portion of the industry sticking with in-house data hosting? Here are the four reasons we hear over and over again:
Cost is always a deciding factor. It often boils down to prioritizing fixed capital expenditures over monthly operational expenditures. Monthly hosting fees can be significant for large organizations with huge data requirements and numerous users. At some point, the economics tip in the favor of a fixed capital investment.
This is especially true for organizations with existing infrastructure in place for data storage in-house. It’s a very easy decision for them to select on-premise hosting for their survey software.
Cloud hosting providers have existing server structures. However, in-house hardware is custom-tailored to an organization’s personal needs. This offers levels of local control, visibility, and auditability which are unattainable from cloud providers.
Retaining infrastructure control internally also allows instant fixes and improvements to how data storage is structured. The larger the cloud provider, the harder it is to request fixes or customization.
For these situations, hardwired internal databases are often the most productive and efficient solution available.
Do you choose to host your survey data in-house? Let us know why YOU have made that choice in the comments section below.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Tim Gorham
Reflective of major changes in the industry, large survey call centers across the US react in a variety of ways to the new TCPA regulations.
The initial July 2015 ruling was a set of strict, sweeping changes that affected everyone in the phone survey research industry.
Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get what matters, straight to your inbox.
Curated by top Insight Market experts.
67k+ subscribers