Insights Industry News

June 13, 2011

The Authenticity Formula – A Corporate Researcher Speaks Out!

A corporate researcher’s take on authenticity in the workplace.

Tiffany McNeil

by Tiffany McNeil

0

 

 

Editor’s Note: I met Tiffany McNeil recently and immediately found her to be witty, smart, charming, and insightful: the perfect combination for a blogger! Luckily for us, she likes blogging as well so she has agreed to join GreenBook blog as a client-side contributor. I think you’ll like her humor, unique perspective, and insight as much as I do. So, get ready to grin a bit while also having your thinking challenged and welcome Tiffany McNeil as a client-side author!

 

By Tiffany McNeil

Over the past few weeks, I’ve been thinking again (yes, again) about what kind of person I want to be at work.

Here’s the background.  I’m the child of a couple of free-thinking, kind-hearted but completely impractical Baby Boomers.  I was raised to be whomever I want to be, do whatever I want to do.  So what did I do?  Like so many other Gen-X-ers (I’m in the insights field – I read this stuff), I got really depressed when I realized I couldn’t figure out what I wanted to do (see quarter-life crisis) and emerged on the other side of said self-obsession profoundly pragmatic but still completely obsessed with the idea of being “authentic.”

Look – I’m as poised and professional as the next gal when I need to be.  I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason.  But where do you draw the line?

The kicker is that this has all gotten even MORE complicated now that we’re all over the web.  I think I have the hang of Facebook now, and my personal blog is good to go if somewhat neglected, but blogging about work things is just a big mess, and I’m completely duped by Twitter.  Can I tell Jimmy Fallon my #worstgiftever, tell my dear friend Robyn to keep her chin up, and wax poetic about insights and methodologies from the same account?  Surely I shouldn’t have to be a Triple Twit to effectively communicate that I’m a funny/caring/smart one.  Do I need @SmartTwit, @FunnyTwit, and @CaringTwit?  Holy cow I can’t handle that.

The point, though, is that all of this web stuff is completely transparent and could be influencing my colleagues’ impressions of me as a professional . . . as any awful “fired because of what I said on Facebook” story would suggest.

It somehow seems profoundly unfair, and I think that’s part of what got me thinking.

I believe some people are more comfortable exuding a “buttoned up” vibe than others.  I also believe a lot of people put a LOT of energy into acting more buttoned up than they are.  Always dress beautifully, always craft their sentences carefully, always carry the appropriate binder, always have the appropriate single glass of white wine and talk to the 3 most important people at the goodbye happy hour before going home presumably EXHAUSTED from spending so much energy trying to be a better version of themselves.

There are days when I can ALMOST fathom being like that.  There might even days when I am like that.  OK maybe not WHOLE days.  But most of the time, I don’t get through a meeting without giggling or making some sort of silly irrelevant comment.  I don’t derail meetings, and I’m not a time-suck, but I really like my job, and I really like my colleagues, and I think life’s too short to not enjoy myself during the day.

I realize it’s entirely too convenient for me to get on the proverbial soap box about authenticity when frankly anything else would make my life more difficult.  For now, though, I present the following pseudo-algebraic proof:

1. The happiness theorem

  • I’m happy when I behave like my naturally silly self.
  • I spend a lot of time at work.
  • It’s good for you to be happy a lot of the time.
  • Therefore, it’s good for me to behave like my silly self at work.

2. The professional respect theorem

  • Most of the people I work with are nice.
  • Most of the people I work with are smart.
  • Nice people like silly people.
  • Smart people know that silly people can also be smart.
  • Therefore the people I work with probably like me and are willing to believe I could be smart despite my silliness.
  • Note: this is a hopeful theorem.  Work in progress.

3. The stress theorem

  • Trying to say all the right things all the time is hard in a bad way.
  • Things that are hard in a bad way are stressful.
  • Stress is bad for you.
  • Therefore, trying to be an uber-professional workbot would be bad for me.

So that’s all well and good, but maybe those buttoned up folks are the ones who have the most professional success.  I don’t see a lot of senior level execs doing cartwheels down the hall.  Or maybe, as I’ve been feeling lately, you just start to take your professional self more seriously as you get older, and the silly melts away.  In a way I hope that’s true, because I think it would make my life easier.  But in a much much bigger way, I hope that’s not true, because my GOODNESS the corporate world is just STARVED for sparkling personalities.

———————————————————————————-

Get Inspired. Stay Informed.  Sign up for our free email newsletter.

0

transparency

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Tiffany McNeil

Emotions & Authenticity Matter In More Ways Than One

How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.

Tiffany McNeil

Tiffany McNeil

Insights Industry News

The Insights Golf Ball

Fundamental insights are vitally important, but they don’t have to be complicated.

Tiffany McNeil

Tiffany McNeil

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*