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Insights Industry News
March 17, 2013
Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind.
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By Jason Anderson
Conferences can be grueling affairs. We all arrive with agendas, session calendars, and the heady mixture of excitement and dread that comes with after-hours networking events. (The dread is remembering the morning after the last conference networking event.) We manage to pick up some fresh ideas, and perhaps even some inspiration to keep up with our competitive industry counterparts. But make no mistake: between here and there, there’s a lot of work in store for all of us.As we prepare to dive in to ARF Re:think 2013, let us remember two important truths about any conference:
With these limited ground rules in place, here are my personal goals for this year’s ARF.
You’ll notice I didn’t list “find a new client” or “sell some business” as a goal. I’ve never found conferences to be a terribly productive environment for closing deals unless there was a prior relationship in place. But I’ve definitely had successes at starting new relationships that blossomed into something where money would eventually change hands.
What are your goals when attending conferences?
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