Categories
Insights Industry News
April 9, 2014
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards.
0
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards.
The awards, an industry first, were launched in London in 2012 to recognize exceptional bravery in the market research industry. They are named after the late Ginny Valentine, the “ultimate revolutionary” who established semiotics in the UK as a legitimate market research tool in the 1990s. In this their third year the awards travel to Atlanta as a collaboration between the Research Liberation Front and GreenBook, a champion of innovation in research.
In the video below, John Griffiths describes why an award was established in Ginny’s name:
The winners will be announced in Atlanta in June 2014 at the Insight Innovation Exchange of market research innovators.
Unlike conventional market research awards, which typically celebrate marketing success or the rigor of a clever methodology, the Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research which informs and inspires. The awards are designed to recognize researchers wherever they work – within client companies or as suppliers.
You can submit nominations and vote on current nominations using a crowdsourcing ideation approach here: http://kl.grupthink.com/.
Nominations are open through to April 30th 2014.
Bravery takes many forms: developing a new approach; struggling with a difficult brief; undertaking cultural research methodologies such as semiotics and ethnography; setting up new venture; pushing through controversial projects; pioneering new approaches in a client organization, even physical danger, to name a few. In all cases, the panel will look for nominees with persistence, drive, and guts.
Anyone can nominate someone for a bravery award. From anywhere in the world. As long as the area is research. You can even nominate yourself! Nominators need to explain in up to 500 words why they think the nominee should receive a bravery award, and post this on our crowdsourcing board at: http://kl.grupthink.com/.
The public will then vote on which nominees make it to the shortlist. The final decisions will be made by our fearless panel:
The judges’ decisions will be revealed at Ginny Valentine Bravery awards ceremony at the Insight Innovation Exchange, Atlanta
This award is ideal for managers and research sponsors looking to recognize the work of team members or other stakeholders. You can find more information about the 2013 awards on the crowdsourcing site or at www.researchliberationfront.com
Speaking on the launch of the third year of the awards, John Griffiths from the Research Liberation Front commented:
“The Ginny Valentine Badge of Courage awards won a new group of supporters after the ceremony in New York last year when winners included a researcher at Unilever who had launched a global accreditation program to improve standards which wasn’t universally welcomed by suppliers and a researcher who was bombed out of her offices in Pakistan because of the healthcare research she was doing. Another winner Catalina Mejia who was running community surveys in Colombia under the noses of FARC guerrillas, is speaking at the IiEX LATAM this week in Santiago and will be one of a panel at the event to encourage the nomination of brave researchers now the nominations are open. These awards are really quite unlike other industry awards and the winners have the satisfaction of knowing they will inspire others in the industry to do better braver work.”
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Leonard Murphy
Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...
Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers