Categories
Insights Industry News
March 6, 2011
Join us this month as we live blog from the AMA marketing Research Executive Forum and ARF RE:Think Conference!
0
This month brings two unique opportunities to those of us at the GreenBook Blog, and so by extension, to our readers!
This week I’ll be attending the American Marketing Association Marketing Research Executive Forum and blogging/tweeting live from the event (follow hashtag #amamref). This opportunity is in collaboration with our good friends at the MRGA.
Here is a bit more about the event:
Truth and Transformation: Activating Research to Lead Business Growth
This one-of- a-kind event is designed to inspire and enable market research executives to lead business growth by bringing together the best minds to challenge, inspire and learn from one another. The discussions will focus on:
Truth and Relevance – Marketing Research is relevant when insight delivers business results. This module will build a case for business relevance, highlight spectacular “wins” and point out the difference between strategic leadership and running a research delicatessen (“would you like fries with that?”)
Truth and Context – The more we learn, the less we know. And the more consumer context matters. This module will instill context into our thinking as researchers, helping us build holistic insights that integrate approaches to peel back complexity and reveal truth.
Truth and the Culture of Change – Leadership is embracing and riding the waves of change, creating the future as we want to live it. This module will empower Marketing Research as agents of change by revealing transformative behaviors and technologies to become a driving force within the company.
The 2011 Marketing Research Executive Forum brings together senior marketing research executives and thought leaders to provide:
* A provocative learning platform for meaningful dialogue amongst peers
* An intensive, relevant workshop environment where participants work together in activating wisdom to their own organizations
The program consists of a “Who’s Who” of leading client-side research executives and I can’t wait to have this great opportunity to listen, learn, and pass on what I get out of the event to all of you!
In two weeks, I’ll be attending Re:Think 2011 – ARF 75th Anniversary Annual Convention. On March 20-23, 2011, The ARF will convene the largest gathering of insights and research executives in the history of our industry! The program looks absolutely stellar and is sure to be chock full of great information, insights, and inspiration for us all. I’ll be posting updates continuously during the event and will try my best to distill all of the very best learnings and news from the conference to you.
Also, thanks to the graciousness and generosity of Kristin Luck, President of Decipher, I’ll be attending the Ogilvy Awards and doing the same thing there. Yes, it’s a tough job and a real sacrifice, but this just goes to show the lengths that I’ll go to in order to ensure that the MR industry get’s the latest info to everything that’s important to our industry!
For a preview of the event, click on the image here.
Both of these events will be great, so be sure to check back here regularly for frequent updates on each one!
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Leonard Murphy
Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...
Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers